How to make good sales and marketing? How to promote products?

Marketing is a global activity that requires a series of coordinated activities. Promoting business requires the use of tools, teams. To carry out marketing work should remember the following process: market research - market segmentation and positioning - publicity strategy - channel strategy - distribution and promotion means with. When it comes to marketing, in a sense, it is about serving others to create a high standard of living. Marketing generally has two career branches, one is the management planning class, one is the management sales class, the former brain, the latter is laborious, relatively speaking, the starting point are relatively low, but if you can stick to it, it is very development.

It is believed that for "most channel sales to do well, what **** through the practice". Because different industries, and even peers different products, in different regions are different, and even still very large. But there are some things that are common. We call it the principle of ****ness. How to play marketing in the network era? Many companies seem to catch up with the trend, the actual "new bottle of old wine", still using the traditional concept of Internet marketing. According to my work experience, now the biggest misconception of Internet marketing may be that as long as you spend money to do a good job of Internet marketing, but the reality is that the effectiveness of Internet marketing is directly proportional to the energy invested.

Offline physical stores also need to operate the existence of the same, and with the online store operations are equally important, no matter how hot the online store, but also need offline support. The operation of offline physical stores with the operation of online e-commerce is the same in large respects, there is an important point, that is, word of mouth, physical stores focus on word of mouth the vast majority of the degree is to exceed the online, exactly how to operate in order to create a good word of mouth? First, the peripheral products in the street we often see people in the distribution of flyers, which is actually a peripheral, with the store's contact information and specific introduction, to arouse customer interest. But handing out flyers is already a very poor way. We can refer to the chain's free umbrellas, McDonald's Olympic cups, etc., not only let the customer feel received benefits, but also reflects its own humanistic care. Secondly, sharing is a gift There is no doubt that the Internet thinking brought about by the user thinking for the user to consider the user greatly affects us, but many people have fallen into a kind of I'm good to you, you will come to me the misunderstanding, ignoring the other kind of I'm good to you, you bring your friends together to find my model. Sharing makes your customer base bigger, then we need to induce customers to share, like takeaway APP inside the order after a single will have red packets appear, need to share to some platform to receive. We can also take this way. Third, regular activities this nothing to say, but there is a point, do activities is not to pull the stage singing this kind of new era, we have to focus on another problem - the sense of participation! How to have a sense of participation? Let the customers to participate in, worried about the atmosphere is not brought up, you can find the right person to play TO. (Of course, the activities must be fair Oh) Fourth, the sentiment featured Warcraft movie was released, caused by how many hot spots? This is the role of sentiment! There have been a number of large shopping centers have realized digital media marketing with the help of Starhub WiseEye - Commercial Intelligent Marketing Terminal. Through the intelligent terminal's big data analysis function, the physical store can not only accelerate the pace of new media communication, but also load more marketing play, the consumer shopping experience is enhanced again, to achieve accurate interactive marketing.