What are the enterprises that utilize the Internet for business model innovation?

"Internet +" enterprise four major landing system (business model, management model, production model, marketing model), of which the most central is the Internetization of the business model, that is, the use of the Internet spirit (equality, openness, collaboration, sharing) to subvert and reconfigure the entire business value chain, at present, the main six kinds of business model.

One, tools + community + e-commerce model

The development of the Internet, so that the exchange of information is more and more convenient, like-minded people are more likely to get together to form communities. At the same time, the Internet will be scattered around the stars of the decentralized demand gathered on a platform to form a new **** the same demand, and formed the scale, to solve the value of reunion.

Today, the Internet is maturing into a new business model, the hybrid model of "tools + community + e-commerce / micro-business". For example, WeChat started out as a social tool, first filtered to a large number of target users through the core functions of their respective tool attributes/social attributes/value content, and then added community functions such as liking and commenting on the circle of friends, and then added WeChat Pay, selected commodities, movie tickets, and cell phone bill charging, and other commercial functions.

Two, long-tail business model

Long-tail concept put forward by Chris Anderson, the concept describes the media industry from a large number of users selling a small number of fist products, to the sale of a huge number of niche products to the transformation, although each niche product is relatively speaking only generate a small amount of sales. However, total niche product sales can rival the traditional sales model of selling a few fistfuls of products to a large number of users. The core of mass personalization through C2B is "more of less".

So the long-tail model requires low inventory costs and a strong platform, and makes niche products easily accessible to interested buyers, such as ZARA.

Third, cross-border business model

Ma Yun once said a very capricious words, he said, if the bank does not change, then we will change the bank, and then the balance of the treasure was born, the balance of the treasure was launched in six months the size of close to 300 billion; and carve out the balance of the treasure is not a good idea. It is close to 300 billion; and the carver not only did brisket, but also did kebabs, afternoon tea, pancakes, and also entered the nail; millet did cell phones, did TV, did agriculture, but also to do cars, smart homes.

Why can the Internet subvert traditional industries so quickly? The subversion of the Internet is essentially the use of high efficiency to integrate inefficiency, the redistribution of the core elements of the traditional industry, but also the reconfiguration of the production relationship, and in this way to enhance the overall system efficiency. Internet companies improve efficiency and reduce costs by reducing intermediate links, reducing unnecessary losses in all channels, and reducing the links that products need to go through from production to entering the hands of users. Therefore, for Internet companies, as long as the traditional industry value chain to seize the inefficiency or high profit links, the use of Internet tools and Internet thinking, to re-construct the business value chain will have the opportunity to succeed.

Four, free business model

"Internet +" era is an "information overload" era, but also a "scarcity of attention" era. How to get "limited attention" in the "infinite information" has become the core proposition of the "Internet +" era. Scarcity of attention has led many Internet entrepreneurs to start to think of ways to compete for attention resources, and the most important thing is the flow of Internet products, with the flow to be able to use this as the basis for the construction of their own business model, so that the Internet economy is to attract the attention of the public as the basis for the creation of value, and then transformed into a win-win situation.

Many Internet companies are free, good products to attract a lot of users, and then through new products or services to different users, and then build a business model on this basis. For example, 360 security guards, QQ users and so on. Internet subversion of traditional enterprises is a common method of play in the traditional enterprises used to make money in the field of free, thus completely take away the customer base of traditional enterprises, and then converted into traffic, and then use the extended value chain or value-added services to achieve profitability.

Fifth, O2O business model

September 2012, Tencent CEO Ma Huateng mentioned in his speech at the Internet conference, mobile Internet geolocation information brings a brand new opportunity, this opportunity is O2O, QR code is the key entrance to the online and offline, the back end of the rich resources to the front end, O2O and QR code is a mobile developers O2O and QR code is the basic ability that mobile developers should have.

O2O is the English abbreviation for Online To Offline, which is narrowly understood as a business model of online transaction and offline experience consumption, mainly including two scenarios: one is online to offline, where users buy or book services online and then go to the offline merchants to enjoy the services on the spot, which is relatively more common at present; the other is offline to online, where users experience and select the goods through the offline physical store, and then enjoy the services through the offline physical store, which is more common at present; and the other is offline to offline, where users experience and select the goods through the offline physical store. experience and select the goods, and then through the online order to buy goods.

Sixth, the platform business model

The core of the platform business model is to create a large enough platform, the product is more diversified and diverse, and pay more attention to the user experience and the closed-loop design of the product.