What are the principles of gift box packaging design?

Zhonghui Design (professional packaging design company) answers:

Health care products can regulate human body functions, and their consumers are very wide, from infants to the elderly, all of whom are potential consumers. As a special product, the safety of health care products is the most concerned. Its safety is not only manifested in eating, but also in the instructions of health care product packaging design. Compared with the packaging design of other products, the packaging design of health care products also has special requirements, which cannot be designed at will, and needs to comply with the provisions of the State Administration of Market Supervision on the packaging design of health care products:

1. Health food name:

1. 1 must adopt a special name indicating the true attributes of health food. When the name of a raw material or functional component is used as a special name, the raw material or functional component must be one of the raw materials or functional components that produce the main health care function.

1.2 In addition to the special name indicating the true attributes of the health food, the functional name of the health food that can indicate the health function of the health food can be used. When there are multiple health care functions, multiple health food function names can be used at the same time, or health food function names that can comprehensively display all health care functions can be used. The functional name of health food should be a phrase or phrase.

1.3 You can use "newly-created name", "brand name" or "trademark name" while using the special name for the true attributes of health food. You can also use the functional name of the health food adopted according to 1.2.

1.4 When one or more names of a food are specified in national standards and industrial standards, one of them should be selected.

1.5 Don't use the drug name that has been stipulated by the state; Names, place names, code names and exaggerated or misleading names shall not be used.

1.6 The name of health food should be marked in the obvious position of the "main display page" of the minimum sales package. At the same time, when using the special names, functional names and other names of health food in accordance with the provisions of 1. 1, 1.2 and 1.3, these names should be arranged in parallel, and the font size can be different, but they should all be written in large or bold, which should be correct, clear and eye-catching and larger than other contents.

2. Health food mark and health food approval number:

2. 1 When the surface area of the "main display page" is greater than 100 cm2, the width of the widest part of the health food logo shall not be less than 2 cm;

2.2 The approval number of health food is divided into two lines, the upper line is "Wei Shi Jian Zi ()" and the lower line is "Approved by the Ministry of Health of the People's Republic of China".

2.3 The health food mark and the health food approval number issued by the Ministry of Health should be arranged side by side or up and down in the upper left of the "main exhibition page".

3. Net content and solid content:

3. 1 Indicate the net food content according to the following units of measurement: liquid food: used volume, in milliliters, liters or milliliters and liters; Solid and semi-solid food: consumption quality, unit: grams, kilograms, or grams, kilograms;

3.2 For the food containing solid-liquid two-phase substances in the sales package, in addition to the net content, the total content of all solids in the sales package must also be indicated, expressed by mass or percentage.

3.3 When the health food in the same sales package is packaged in separate containers or independent forms, the contents of the health food in the smallest container shall be marked on the package. At the same time, the net content of health food in sales package should be marked as the minimum number of containers multiplied by (x) the net content of health food in the minimum container, or the number of health food in independent form multiplied by (x) the net content of health food in single form;

3.4 The net content should be marked on the lower right of the Main Display Layout and should be parallel to the bottom line of the Main Display Layout.

4. Composition:

4. 1 Various ingredients must be arranged in descending order of use, followed by food additives.

4.2 If a component is a composite component composed of two or more other components, when labeling the composite component, the names of the original components that constitute the composite component should be listed in parentheses in descending order according to the purpose.

4.3 The names of ingredients, compound ingredients and original ingredients must use special names that can show the true attributes of ingredients, or names specified in national and industry standards. The name of food additives must be specified in GB2760 Hygienic Standard for the Use of Food Additives and GB 14880 Hygienic Standard for the Use of Food Nutritional Fortifiers.

4.4 Ingredients should be marked on the top or right side of the Information Page with the title "Ingredients List".

5. Active ingredients:

5. 1 The actual content of all functional ingredients is calculated by 100 g or 100 ml health food, or by each serving. The actual content can be expressed by average value or content range. The allowable deviation range of the measured value shall be implemented with reference to the corresponding national standards, industry standards or enterprise standards.

5.2 Energy: All health foods that produce health care effects by regulating the energy in food must indicate the energy content in the food. Energy is expressed in J(cal).

5.3 Nutrients: Nutrients listed in the Hygienic Standard for the Use of Food Nutrition Enhancers (14880) shall be named according to the standard. The units of each nutrient are as follows:

The units of protein, amino acids and carbohydrates are grams; Fat and lipid substances are in grams or milligrams; The unit of total carbohydrate and classified carbohydrate is gram; The sucrose content should be expressed as a percentage; Dietary fiber is in grams; The units of vitamins are milligrams, micrograms or international units; The units of minerals are grams, milligrams and micrograms.

5.4 Other functional ingredients shall be marked with grams, milligrams, micrograms or other units according to different substances. Microecological products should be marked with the number of each live bacteria contained in the shelf life.

5.5 Functional ingredients shall be marked on the information page after the ingredient list with the title of "Functional ingredient list".

5.6 "Functional ingredient list" should be arranged in tabular form, and functional ingredients should be arranged in descending order of health care function.

6. Health care function:

6. 1 The health care function shall be the same as that stated in the health food approval certificate issued by the Ministry of Health.

6.2 Words such as "treatment", "cure", "curative effect", "rehabilitation" and "cure" shall not be used to describe and introduce the health care function of the product, and the aforementioned meanings shall not be implied by numbers, symbols or other forms.

6.3 The health care function should be marked on the "information page", which is located after the "table of efficacy ingredients" and titled "health care function".

6.4 A health statement phrase can be marked near the health food name in the "main display page", and the font of the phrase cannot be larger than the largest part of the health food name.

7. Suitable for people:

7. 1 The classification and expression of suitable population should be clear.

7.2 When health food is not suitable for a certain group of people, the group that is not suitable for eating should be marked after "suitable for people", and the font should be slightly larger than the content of "suitable for people".

7.3 Appropriate people should be marked on the "information page", which is located after "health care function" and titled "suitable people".

8. How to eat:

8. 1 Daily consumption and/or each consumption shall be accurately displayed. Consumption can be expressed in terms of mass or volume, such as bottles, bags and spoons.

8.2 If there are small packages in the sales package, the consumption should correspond to the net content of the small packages. If the net content of small package is 10 ml, each consumption can be marked as 10 ml.

8.3 If different suitable people want to eat according to different consumption, then the consumption should be marked according to the classification of suitable people. For example, the daily consumption of children is 10g, and that of adults is 20g.

8.4 The preparation, blending, processing and other methods of health food before eating shall be marked, supplemented by graphics or symbols.

8.5 When the consumption of health food is too large, which will have adverse effects on the human body or is not suitable for health care, it should be marked after the eating method, and the font should be slightly larger than the content of "edible".

8.6 When necessary, food taboos or other precautions when eating health food shall be marked.

8.7 The method of eating should be indicated on the "Information Page", which is located after the "Consumption Amount" and titled "How to Eat".

9. Date stamp:

9. 1 Shelf life can be marked in the following ways: one shelf life ... shelf life to next month ... c before eating (drinking) and d before eating (drinking).

9.2 The date shall be marked as year-month-day, such as 1996-08- 12?

9.3 The date of production and the shelf life shall be marked on the Information Page, which is located after the "Edible Method" and entitled "Date of Production" and "Shelf Life".

10. Storage method:

If the health care period of health food is related to the storage method, the storage conditions and storage method shall be marked. The storage method of health food should be marked on the "information page" with the title "storage method".

1 1. Implementation standard:

The code and number of the implementation standard must be marked. The implementation standards shall be marked on the Information Page with the title "Implementation Standards".

12. Name and address of health food manufacturer:

12. 1 The names and addresses of enterprises producing, repackaging and packaging health food, and the names and addresses of domestic importers importing health food must be consistent with those registered according to law?

12.2 imported health food must indicate the name of the country and region of origin (Hong Kong, Macao and Taiwan) and the name of the domestic importer or distribution agent. 12.3 The name and address of the enterprise producing, repackaging and packaging health food, and the name of the enterprise producing imported health food and the country (region) of origin can be marked on the "main display page" or "information page". In the "Main Display Layout", it should be marked below the "Main Display Layout" and parallel to the bottom line. The addresses of enterprises producing, repackaging and packaging health food, and the addresses of domestic importers or distribution agents importing health food shall be marked on the "information page" after the "implementation standard".

13. Special identification content:

13. 1 The health food treated by ionizing radiation must be marked with "radioactive food" or "this product has been irradiated" near the name of the health food on the "main display page".

13.2 Any component treated by ionizing radiation must be marked with "irradiated" after the name of the component in the component list.

13.3 the "warning label content" specified in the health food approval certificate issued by the Ministry of health should be marked on the lower right of the "main display page".

The above contents are answered by Zhonghui Design, hoping to help everyone.