What platforms are there for e-commerce?

E-commerce platform is a platform for enterprises or individuals to provide online transaction negotiation. Enterprise e-commerce platform is a virtual cyberspace for business activities on the Internet and a management environment to ensure the smooth progress of business. It is an important place to coordinate and integrate the orderly, interrelated and efficient flow of information flow, goods flow and capital flow. Enterprises and merchants can make full use of the network infrastructure, payment platform, security platform, management platform and other resources provided by e-commerce platform to carry out their own business activities efficiently and at low cost.

1, B2C platform

Although the data shows that the traffic growth rate will slow down in 20 13 years, it still can't stop the sustainable development of B2C. B2C platform is still the primary goal for many enterprises to choose online sales platform. On the same day, the funds of Cat, JD.COM and 1 stores are in place, and the platforms that can generally settle in will not give up. After all, different entrance audiences are different, and the user scale is the first.

2. Independent shopping malls

Independent Mall is to build an independent online shop with a top-level domain name with the help of mall system. The advantages of opening an independent online shop are: top-level domain name, own brand, corporate image, cost saving, independent operation and unconstrained.

3.C2C platform

C2C was very popular a few years ago, but by 20 13, the trend was not as good as before. Individuals can try Taobao, pat and so on. It is best for enterprises not to get involved in this muddy water. After Tmall became independent, the gap gradually widened, and B2C will continue to be brilliant.

4.CPS platform

The main reason why CPS mode has become the mainstream promotion mode is zero risk. Advertising is likely to cost a lot of money, resulting in low conversion rate. Bidding and through train may not necessarily generate orders, but CPS will only get commissions if it generates sales, with high ROI.

5.O2O platform

The O2O platform is still favored by many users because of its high cost performance. Of course, other more O2O online sales platforms and models are not ruled out, and new surprises are expected in 20 13.

6. Bank Online Mall

At the beginning, many banks set up online shopping malls for users who use credit cards for the purpose of installment payment. With the popularization of e-commerce, the enhancement of user demand and the improvement of technical means, the online shopping mall of banks is gradually maturing. Bank online stores provide users with all-round services, including point redemption and installment payment. , including payment, financing, guarantee, etc. Most notably, they provide platforms and opportunities for many enterprises to display and sell their products. If this platform operates well, it will bring a lot of achievements.

7. Operator platform

China Mobile, China Unicom and China Telecom all have their own shopping mall platforms at this stage. Due to the rigid demand of communication services, users of operator platforms always have certain dependence and stickiness, so it is of great strategic significance to seize these platforms in advance, which is the reason.

8. Third-party electronic commerce

The essence of B2T2B mode is that small and medium-sized enterprises rely on public platforms provided by third parties to conduct e-commerce (such as Alibaba, global sources and Directindustry platforms). Real e-commerce should be a professional third-party service platform with strong service functions, openness and fairness. Can work well in the three core processes of information flow, capital flow and logistics. The goal of the platform is to build an efficient information exchange platform for enterprises and create a good business credit environment. Alibaba 1688? Taobao? JD.COM Mall Tmall? Dangdang? Suning.cn？ China Manufacturing Network global sources Network HC Network ecvv Amazon 1No. Store Glutinous Rice Network Huawei Mall Xiaomi Mall Meituan Network Vipshop Gome Online Mall? Wanbiao Net Temple Library Luxury Shoe Library? Internet of clothes koala sea purchase barley net Yongle ticketing Jumeiyoupin koala sea purchase and so on

1. E-commerce platform: it is a platform for enterprises or individuals to negotiate online transactions. Enterprise e-commerce platform is a virtual cyberspace for business activities on the Internet and a management environment to ensure the smooth progress of business. It is an important place to coordinate and integrate the orderly, interrelated and efficient flow of information flow, goods flow and capital flow. Enterprises and merchants can make full use of the network infrastructure, payment platform, security platform, management platform and other resources provided by e-commerce platform to carry out their own business activities efficiently and at low cost.

2. Main functions: E-commerce can provide services for the whole process of online transaction and management, so it has many functions such as advertising, online display, virtual display, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation and transaction management.

3. Advantages of e-commerce:

4. The electronization and digitization of traditional business processes, on the one hand, electronic flow replaces physical logistics, which can greatly reduce manpower and material resources and reduce costs. On the other hand, it breaks through the limitation of time and space, so that trading activities can be carried out at any time and any place, thus greatly improving efficiency.

The openness and globality of e-commerce have created more trade opportunities for enterprises.

6. E-commerce enables enterprises to enter the global electronic market at a similar cost, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises and improving their competitiveness.

7. E-commerce redefines the traditional circulation mode, reduces intermediate links, and makes direct transactions between producers and consumers possible, thus changing the whole social and economic operation mode to some extent.

8. On the one hand, e-commerce breaks down the barriers of time and space, on the other hand, it provides abundant information resources, which provides more possibilities for the reorganization of various socio-economic factors, thus affecting the economic layout and structure of society.

9. Interactivity: Through the Internet, merchants can communicate, negotiate and sign contracts directly, and consumers can also reflect their feedback suggestions on the websites of enterprises or merchants, and enterprises or merchants should timely investigate product types and service quality according to consumers' feedback to achieve benign interaction.