Fresh food supermarket how to operate and manage it?

1, first of all, the reasonable positioning of the vegetable business

Many managers believe that the vegetables for the supermarket, the purpose of its existence is simply to increase the supermarket business items and attract popularity, but 10% of sales and 17% of the inventory gross profit (once served a chain of listed supermarkets) is a lot of large categories, items can not be done.

Many managers also have problems when doing vegetables, or chasing after the gross margin, or chasing after sales. Because of the irreplaceable role of the vegetable business to the supermarket business, so at different times should do different management.

For the need to capture market share of the supermarket, sales volume is the most important, through the sale of popularity, but also can not be negative gross margin or low-priced sales, but also need to consider the cost of the entire vegetable sector spending, to be able to earn the best, do not earn a loss, or else can be done to make a small loss when the win can also be.

And for the market local stability of the supermarket, through a reasonable large management to win profits is the vegetable department managers need to work hard to do.

2, do a good job of market research and procurement

Vegetables, as a housewife's must-buy commodities, its quality, price and promotion often become a key point in deciding the supermarket vegetables business good or bad, while procurement and market research is the basis of commodity quality, price and promotion. Therefore, if you want to do a good job of vegetables, you must do a good job of purchasing and market research.

The market research includes the customer's market research and commodity market research, the customer's market research we focus on the customer's reasonable suggestions for our customers and customers want us to store the purchase of goods categories.

The commodity market research is not only for the same single product price survey of competing stores, it also includes the quality of the same single product, prices at different times, display and other methods of operation of the market research, but also includes the price of vegetables, local vegetables, vegetables in the wholesale market (farmers' market), the quality of the price and price fluctuations of the survey.

Because the price of vegetables (especially local seasonal vegetables) is quite sensitive and may be affected by the volume of market shipments, the price changes in the short term is very large, so it is required that the market survey as far as possible on a daily basis, and at the same time in the market survey to pay attention to the "comparison of goods".

Procurement, is a summary of the results of the market survey, but also the supermarket business is the most important, the selection of procurement of single products and cost reduction is directly reflected in the improvement of commodity quality, price reductions, profit margins on the increase, so that the store vegetable business is more competitive with the fine, therefore, it is necessary to strengthen the management of the procurement of vegetable products.

Compared with the supermarket operation of other single product, the vegetable business conditions and environment has a greater instability, because it is from planting, harvesting to the lower norms of transportation and marketing, and the freshness of the vegetable requirements are also relatively high, coupled with the quality of the vegetable single product due to the price of the seasonal and the impact of shipments is greater, which requires the purchaser to maintain a high degree of sensitivity to the market, at any time to master the popularity of the Oh and the impact of sudden social events, and to strengthen the management of vegetable commodity purchasing. The impact of sudden social events, tend to avoid harm, at the same time, the attributes of the vegetable single product has a very professional understanding and grasp.

Generally speaking, there are two main procurement channels for vegetables: local procurement and inter-regional procurement, and local procurement is divided into wholesale markets for agricultural products (farmers' markets) and surrounding agricultural production bases (farmers).

A short period of time across the region of vegetable seasonality and production volume changes are not large, coupled with freshness, the impact of the sales problem, which requires buyers to pay particular attention to the procurement of local vegetables, the need for local seasonal vegetables procurement time to grasp very well.

For example, if local farmers go to the vegetable wholesale market at 5:00 am every day for vegetable wholesale and sales, then the buyer must be rushed to the market before 5:00 am to confirm the quality and price of the single product that needs to be purchased, and to get the first-hand data.

Of course, if the farmers directly set a delivery agreement with a more stable supply can be disregarded, but some of the market, such as wild vegetables and other rare characteristics of the vegetables still need to buyers to the market procurement.

At the same time, there is also a need for some of the delivery agreement on the price of individual vegetables, quality check, to avoid indiscriminate price increases by cooperative farmers and provide cost-effective dislocation. Procurement needs to try to find the best combination of price and quality in vegetable procurement for the benefit of the store.

Expanded

Fresh supermarket business methods are commodities to be fresh, good fruit and vegetable display, pay attention to the freshness of the fruit, to understand the needs of the customer, service and promotions, etc., fresh supermarkets, the most important is to do a good job of this "fresh" word, high-quality and fresh Fruits and vegetables, is to ensure that the store to attract customers basis.

Fruit and vegetable commodities are more prone to loss, so according to different categories of fruits and vegetables, choose the appropriate fruit and vegetable shelves to display, and fruit and vegetable products, the warranty period is very short, if you encounter a very hot and dry weather, but also pay attention to the fruit freshness, spray some water vapor in the fruit at regular intervals, so that it maintains moisture, to avoid unnecessary loss.