Traditional Culture Encyclopedia - Traditional stories - What influence does e-commerce bring to traditional logistics elements?
What influence does e-commerce bring to traditional logistics elements?
The gap between sex and actual product availability. Of course, this is a gradual process, and the gap will always exist. The problem lies in the customer's understanding of this reason.
What is the psychological and realistic tolerance of the gap caused by e-commerce?
First, the impact on the concept of logistics.
1.
The scope of information flow in enterprise logistics system is wider, which is no longer just the operating basis of internal logistics system in the traditional sense.
Foundation, but with
"
supply chain
"
This concept has become the environmental basis of the whole supply chain system.
network
Is the platform, the supply chain is the main body,
E-commerce is the means. Information environment plays a controlling and leading role in supply chain integration.
2.
The market competition of enterprises will be more manifested in the network-based enterprise alliance (in fact
"
Fictitious/virtual
"
Enterprise alliance)
The competition between them.
That is, the direct participants in online competition will gradually decrease, and more enterprises will participate in core enterprises by virtue of their professional comparative advantages in goods or services.
Industry (or brand advantage, or knowledge and management advantage) is
Leading the division of labor and cooperation of logistics system, and integrating components in a larger scope.
Supply chain, and become the core entity support system of enterprise organization virtualization. The supply chain system can be infinitely extended vertically and horizontally.
Ability, will put forward a broader alliance or deeper professional requirements for enterprises. Obviously, within the framework of e-commerce, alliance and professionalism,
Integration and unification in logistics integration system.
3.
The competitive advantage of enterprises will be based on their ability to integrate social resources. The advantages of enterprises in market competition will not
Then simply take a look.
How much material resources you have depends on how much social resources you can mobilize, coordinate and finally integrate to enhance your market competitiveness. Therefore,
The competition of enterprises will be information competition based on logistics system.
With the competition of alliance or knowledge alliance, the management of logistics system will also change from tangible assets
(save
Commodity management is incorporated into intangible asset management.
4.
Logistics system will be driven by customer demand to a greater extent. If all aspects in the logistics system are assumed.
Access to network technology
With the effective support of, the actual availability of products to end customers will be greatly improved, and it is obvious that customer demand will occur at this time.
"
quantity
"
and
"
quality
"
Conversely, changes will push the logistics system higher.
Run efficiently. At the same time, it can also reduce the cost of each functional link of the logistics system.
Such as reducing procurement costs, reducing inventory costs, shortening product development cycle, providing effective services to customers, and reducing sales and marketing costs.
Zeng Benji
Increase sales opportunities, etc.
5.
The new problem that logistics system will face is how to effectively allocate information resources among supply chain member enterprises.
So that the customers of the whole system
The highest level of service is to provide customers with the best personalized service while pursuing the lowest total logistics cost.
Second, the impact on the structural design of logistics system.
1.
The operation links (points) of the traditional logistics system will change. Because in an e-commerce environment, online customers can
Direct facing system
Manufacturers (that is, the original suppliers) and get personalized customized services, so the intermediate links such as wholesalers and retailers in traditional logistics channels will gradually.
Fade out, but regional sales agents will also be entrusted by manufacturers.
And will gradually strengthen its position in channels and regional markets as a system.
Direct extension of product marketing and service functions of manufacturers.
2.
The attributes of logistics system nodes (including physical attributes and system attributes) will be compared with traditional system nodes.
Great changes have taken place. Due to the network
hostage
"
zero distance
"
The characteristics of virtual logistics make the contrast between online virtual logistics and actual logistics in the real world increase, and end customers pay attention to the availability of products.
Expect to increase the pressure that leads to the actual delivery speed of the enterprise.
The force becomes greater. Therefore, in the design of logistics system, system nodes (such as ports, stations, warehouses and distribution)
The layout, structure and task attributes of distribution centers and transportation lines will face great adjustment. For example, if an enterprise reserves some land,
regional
Warehouses, more stations or auxiliary warehouses will be transformed into distribution centers. At the same time, because of the stronger inventory control ability, the warehouse is in the logistics system.
The total number will decrease. In addition, with the gradual relaxation of business policies, more
Independent operator (we call it one of the main bodies of third-party logistics)
1) provide more specialized escort services for enterprises and increase the radius of distribution services.
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