What traditional media does Red Star Hongxing Erke have?

The traditional media of Red Star Hongxing Erke are

1. relies heavily on social issues, making it difficult for users to continue to pay attention to the brand itself.

From 202 1.7. 1 to 2021.1.1,during this period, the red star hongxing erke brand mainly experienced three hot peaks, namely, the donation of 50 million yuan and 8. In addition, the topic of the brand itself is very dull, which also shows that after its unexpected popularity, Hongxing Erke still relies heavily on social issues, and it is difficult for users to continue to pay attention to the brand itself.

2. The popularity of the platform continued to decline, and the sound volume of the brand itself plummeted.

During the period of 2021.7.1-2021.1,the marketing vocabulary of Weibo, Tik Tok, Little Red Book, and Miley Miley all declined. Among them, the total sound volume of # Red Star Hongxing Erke #, # Shoes # and # Clothes # decreased linearly, and the total sound volume of brands decreased by 733. 1%.

3, a large number of popular words # donation #, # conscience #, # domestic products #, lack of brand product information.

Red Star Hongxing Erke brand multi-platform popular word cloud is basically # donation #, # conscience #, # domestic products # and other words with social emotional tendencies. The lack of information such as brand, product, design and values also shows that Red Star Hongxing Erke's own brand strength is insufficient.