Four online marketing methods

I. Electronic commerce

Compared with the traditional business model, e-commerce has many advantages. E-commerce can get more attention at the lowest cost. You can also improve the customer experience by allowing customers to buy directly from your website. But this is a competitive world, and small companies must be more competitive on the Internet, from website design to search engine optimization, so that pay-per-click advertising can bring some value transformation.

Second, the website marketing

At least, a website can help your customers find you, and the company's main products, services and contact information can be displayed on the website. By providing useful information and asking customers for feedback, you can improve the quality of service to customers.

If no one visits, your website is useless. Simple ways to increase traffic are, for example, choosing an unforgettable name or increasing the exposure of the website through e-mail marketing activities.

Nowadays, many enterprises often use social media marketing to promote the communication between the company's business and customers on the Internet, and establish the company's reputation and brand image. For example, Facebook and LinkedIn allow you to communicate directly with existing or new customers in the target market.

You can also use online advertising and put it on the website, which is equivalent to the traditional marketing method. Your target customers may establish a sales relationship with their company after seeing the advertisement.

Among the ranking methods of search engines, one of the best methods is to have a high ranking and display in search engines. Search engine optimization and pay-per-click advertising are generally considered as the best ways to get people to click into your website.

Third, e-mail marketing.

E-mail is a convenient and low-cost marketing method, which is provided to your existing or potential customers to handle inquiries and provide customer support. E-mail can be used to send special promotional information to customers and release new products. It can also help increase the number of users visiting your website.

Compared with traditional marketing, e-mail marketing has lower cost but higher efficiency. E-mail marketing can easily track the user's opening rate and reading rate, so that you can easily count the parts of the email that users are interested in, and then adjust the content of the email to improve the user's opening rate.

Of course, you can also use other forms of online communication as part of the online marketing strategy. You can write blogs, comment on forums, write articles for industry websites, and use social networks to build relationships.

Fourth, social networks.

Social networking sites like Facebook and LinkedIn are important online tools to help you find your target market. Social networking sites allow you to publish stores, show your professional knowledge and products and services, establish contact with customers and increase daily contact with suppliers. Social networking sites can promote your products, push customers back to your website, and ultimately promote sales performance.

Offline marketing method

1, event sponsorship

Sometimes an activity can not only help us attract popularity, but also directly shape word of mouth. How?

Taking products as the core, invite enterprise media and relevant personnel to participate in the first anniversary of products or product investment activities.

2. Attend relevant industry meetings.

We can establish media relations by participating in various offline industry circles, which can help us get more potential customers.

3. Cooperation between merchants and channels

Cooperate with offline distributors for our products.

Channel distributors usually have customers of other types of products. When customers have corresponding needs, they can give preferential recommendations to solve the problem that cannot be promoted in this respect. In fact, it is simply a business alliance, and business is mutually beneficial.

4. Introduction by friends

Generally speaking, friends who have a good relationship with you will take the initiative to introduce you, but if you want to mobilize more relationships with classmates, friends and relatives around you, you can create a probation period in the early stage of product entrepreneurship and invite customers to try or recommend products for free, which will also have better results and be more conducive to winning the product choices of other companies, especially during the Chinese New Year holiday, so that friends will take the initiative to introduce you in order to thank you.

How to combine online marketing and offline marketing?

Now is the Internet age, and more and more users choose to do network marketing on the Internet to attract customers. But now is a new marketing era. If online and offline are combined, the effect will definitely be by going up one flight of stairs!