China's traditional enterprises should be how to innovate

There are many kinds of innovation: marketing innovation, innovation in product development, management innovation and so on.

First of all, innovation needs to choose a good direction, innovation should serve the company's strategy, for example, the company's strategy for the next period of time is the market strategy, the need to increase market share, then it should be in the marketing innovation, the use of more innovative marketing means to capture the market. In fact, the source of marketing innovation is product innovation, by increasing the variety of products, as well as increasing product features, added value, improve product convenience and other methods belong to this category.

Secondly, innovation needs to have a clear objective, and it should serve a specific goal. For example, if the goal is to reduce production costs, then you need to innovate in areas such as improving material utilization, increasing production efficiency, reducing defective rates, optimizing production processes, and so on.

Again, innovation needs to mobilize people's enthusiasm. The main body of innovation is people, so we need to take a variety of means to mobilize the enthusiasm of employees. For example, the introduction of certain incentives to encourage employees to innovate. Of course, the advocacy of company leaders is very much needed.

Finally, the results of innovation should be utilized in a timely manner. Such as new marketing methods to be fully implemented as soon as possible; new operating methods to be standardized and so on.