CCTV why to promote a Li Ziqi

"The Li family has a daughter, known as Ziqi."

The past few days, the name of the "field sister" Li Ziqi has been in everyone's field of vision, frequently on the hot search, by the **** Youth League Central Committee, the People's Daily, CCTV News praise praise. Now, as the top traffic she uses the camera to show the beautiful side of Chinese culture.

As a food blogger, sitting ten million fans. Followed by more than seven million people on offshore video platforms, each video has upwards of five million views. Because of her videos, millions of foreigners have fallen in love with China. In the videos she posted on the extranet, Li Ziqi was not accompanied by English subtitles, and some foreign netizens said that they translated Li Ziqi's videos sentence by sentence in order to understand them. Other netizens said: only when I am watching her, I will never skip the ads because I want her to make that money.

Who is Li Ziqi? What makes her able to make so many foreign fans so love and curious about her?

A 90-year-old "Sichuan girl", as a "stream of fresh air" in the Netflix world, Li Ziqi, known as the "Oriental gourmet lifer", is just like our first impression of her. Li Ziqi, as our first impression of her, is a red dress with a light veil covering her face, not eating earthly fire. Li Ziqi is always doing everything in her videos, like a large-scale "science" scene, such as brewing soy sauce, picking fruits to make wine, and picking flowers on horseback. Li Ziqi really put "picking chrysanthemums under the east hedge, leisurely see the south mountain" performance to the fullest!

In Li Ziqi's video, the sun rises and sets. The beautiful images, the relaxing background music, the calmness, the tranquility, the calmness makes people feel comfortable, and she shows the most beautiful and primitive face of the Chinese countryside to the whole world. The delicate camera shoots out the "nostalgia", does the taste of the mother, her video lets us see away from the hustle and bustle of the "idyllic life", but also let the foreigners aspire to. She has long been an overseas goddess, and some netizens have made this comment about her: marrying Wang Sicong, marrying Li Ziqi.

The term "cultural export" has also caught fire with Li Ziqi, who has been pushed into the limelight! At first, some "enthusiastic" netizens thought that Li Ziqi's idyllic life is exactly the "backward" side of China shown to the world; over-glorification of rural life, and even said to deepen the foreigners' "stereotypical impression" of Chinese people. Over-glorification of rural life has even been said to deepen foreigners' "stereotypical impression" of Chinese people. Many people are beginning to resent the fact that a self-promoting internet celebrity is being held in such high esteem. Others think this is just a commercialized operation packaged by a team. The fact that Li Ziqi went to a nightclub as a DJ in order to subsidize her family has also been brought up, and she has become a hot topic of discussion among netizens.

The netizens a lot of hot topics, Li Ziqi himself also made a response, "the real rural life is very tired, not everyone imagined so beautiful, I show you, is the life I aspire to."

Chinese culture is profound and profound, and Chinese people still lack self-confidence, always worrying that others will misunderstand us and belittle us. In this Internet era, Li Ziqi used her works to express her daily life, not so much a "cultural export" as a "cultural dissemination", showing the humanistic spirit of traditional Chinese culture. The company's website is a great source of information about the company's work, and it's a great way to promote it.

Whether it's the "Huanong Brothers" or Li Ziqi, they are expressing their rural life, there is a cultural flavor, but the "cultural output" of this hat is too high, not to change the word to try

This is the first time I've seen the "Huanong Brothers" on the Internet.