Traditional Culture Encyclopedia - Traditional stories - What are the most commonly used segmentation variables
What are the most commonly used segmentation variables
Buyer-seller relationship.
Segmentation variables refer to organizational structure, power structure, nature of buyer-seller relationships, purchasing criteria, purchasing methods, etc., with buyer-seller relationships being the most commonly used.
Segmentation variables are those variables that reflect the inherent differences in demand and can be used as the basis for market segmentation, due to the differences in these factors, consumer behavior is characterized by a diversity of consumer behavior.
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