Four expressive techniques of morphological design

(1) aliens. Seemingly illogical images are combined into a whole through the similarity of their shapes, conveying some information and the relationship between different forms, thus creating new meanings and values. There is a potential morphological connection between different elements, so that aliens can be carried out.

② replacement. A specific element that constitutes a substance is exchanged with another corresponding element that does not belong to the substance and surreally combined to form an unreal new visual image, which is logically caused by the combination of foreign objects. Zhang Guan Dai Li? With a strong interest, it is easy for the audience to produce * * * sounds and associations.

③ Heterogeneity. It transforms the unique material texture of one material into another completely different object, so that two unrelated object elements have a certain relationship, and the original humble image becomes a novel visual image due to the change of materials.

* * * cohabitation.

Through creative expression, two or more image elements * * * share the same space and the same edge contour, and use * * * to use space, * * to use contours, * * to use lines and other design techniques to form a complete unity. Use the similarity of forms, learn from each other, use each other, seek common ground while reserving differences, and skillfully integrate an image into each other's morphological structure.

Forward and backward flip

Positive and negative graphics, also called flip graphics, are creative graphics that show that positive and negative shapes are mutually borrowed and interdependent, and that you have me and I have you. The positive and negative graphics make use of the instability of human vision, so that when people watch an image, the graphics are positive and the bottom is negative. A line belongs to two different images, sometimes called a graphic-background interchange graphic.

Paradox and contradiction

Paradox is absurd and irrational, which refers to a conclusion that contradicts people's daily habits, life experiences or natural phenomena and laws. Paradox graphics use unrealistic combinations to change and transfer the familiar, reasonable and inherent order in the real world to the absurd and abnormal surreal image world, which can often bring viewers brand-new visual feelings and psychological associations.

In design, the specious form seems to be chaotic on the surface, but in fact, it is the designer who purposefully processes the objective image in disorder and reverse, thus expressing new meanings. Paradoxical forms are often used in contradictory situations, which will cause strong contrast and contradiction between logic and vision, bring surprises to the viewer and make him feel the special meaning given to the picture.

The above is the relevant sharing of graphic design expression techniques, and I want to give it to friends who want to learn design. I hope it helps you!