What is the difference between traditional branding and modern branding art

The differences between traditional branding and modern branding art are as follows:

There are big differences in the production tools, art forms and ways of viewing, etc., in which the changes in the production tools are the most significant. The following is a detailed answer:

1, the production tools of traditional branding.

The production tools of traditional branding painting mainly include branding irons, wooden boards, fireplaces, etc. Its production process needs to be hand-operated, pure and natural with no additives, and it is simple and cultural. The branding iron of traditional branding painting is very fine, need to choose different sizes and shapes of branding irons according to the different pictures, and then through the heating operation to brand the pattern onto the wooden board.

2. The production tools of modern branding art.

Different from the traditional branding, modern branding art adopts electromechanical equipments such as electronic pans and computers for production. Electronic pan is one of the core tools of modern branding, which can quickly brand all kinds of patterns on the wooden board, and the accuracy is higher than the traditional branding. At the same time, the design and production of modern branding art also draws on the methods and techniques of graphic design, and through computer-assisted production, the work can be completed with greater precision and efficiency.

3, the change of art form.

Traditional branding art is mainly expressed in the form of figures, landscapes, flowers and birds and other art subjects, and its hue is constrained by wooden boards, charcoal or paint, generally black and white as the main color tone. Modern branding art, on the other hand, covers more elements of popular culture, such as movie posters, comic pictures, etc., with brighter and more vivid colors.

4, changes in the way of viewing.

Traditional branding is usually done on wooden boards, which need to be appreciated from a close distance. Modern branding artworks may be digitally printed, reproduced and made into wall art, bookmarks and even home accessories, some of which can even be enlarged to the size of the entire wall, thus realizing a more casual and free viewing.

In short, although there are major differences between traditional and modern branding art, they are all based on the process of branding, and are diverse, rich in historical and cultural flavor, and contemporary.