What are the advantages and disadvantages of the anchor bringing goods to consumers?

With the rise of the e-commerce industry, major platforms have started the mode of live broadcast selling goods and anchor bringing goods. Li Jiaqi, Victoria, Luo Yonghao and other anchors have emerged one after another, and this year's anchor has been listed as a profession.

And now most people buy goods from the anchor e-commerce, because the price is really affordable and the discount is strong, so what are the advantages and disadvantages of the anchor bringing goods to consumers?

Let's look at Li first:

1. It is convenient for consumers. With the accelerated pace of people's life, the pressure of life is increasing, and work, life and entertainment occupy most of the time, so it is difficult to have time to do offline sales. Most people choose online shopping, and the anchor sells goods to consumers with greater discounts. Like I didn't watch live broadcasts before, I didn't believe in online e-commerce, and I always thought they were selling fakes. Later, because my friend watched a live broadcast, and it was authorized by the official flagship store, it was cheaper, more favorable and sent more things.

2. It can give consumers a more intuitive impression. Compared with traditional online stores, you can clearly see the purpose, appearance, texture and function of goods on the screen. And if you have any questions you don't understand, you can communicate with the anchor in real time.

Now let's look at the disadvantages:

1. It is easy to cause consumers to consume impulsively and blindly. In the live broadcast room, people's consumption psychology will prompt them to chop the bill quickly, whether they need it or not, because the demand exceeds the supply, and the lowest price will make their wallets empty.

2. The main broadcast room is the anchor, which has been packaged. Consumers can only see the inherent attributes of the product through the explanation of the anchor. The anchor boasted about how easy the product was to use. No, it's more appropriate to try a physical store. When I watched the live broadcast before, I obviously didn't need this product, but because of the hype of the anchor, I felt that I needed it a little, and then I cut my hand and the effect was not good.

The above are the advantages and disadvantages of the anchor selling goods, and everyone consumes rationally.