What are the new models of agricultural product marketing?

Speaking of agricultural products marketing, some people say it is too difficult, which has two meanings: First, it is too tired. Agricultural operators or practitioners are basically facing the loess of the sky every day, which is because of hard work. Second, there is little profit or even no money. We all know that the natural enemies of agriculture are natural disasters and unsalable markets. It's really not easy to finish this bowl of rice smoothly. In fact, at any time, in any industry and any environment, there will always be some people who know how to adapt to market changes and master new models, new businesses and new marketing methods, so as to make profits easily. First-line marketing planning has sorted out novel marketing methods for agricultural products industry, hoping to help agricultural products enterprises. First, agricultural product marketing+webcasting has been popular in recent two years, and many industries have joined the live broadcast army, which has brought considerable profits. Because the network is endless, live broadcast can better promote agricultural products and enhance brand awareness. Second, agricultural product marketing+e-commerce agricultural products are displayed and promoted through e-commerce platforms, which is nothing new. If enterprises in this field have not set foot in it, it can only be said that the marketing methods of enterprises are too outdated. Third, agricultural product marketing+visualization: As the name implies, it refers to a visible and transparent model used in agricultural products industry. It mainly relies on the Internet, Internet of Things, cloud computing, radar and modern video technology to clearly present the modes, means and methods of the growth process of crops or livestock to the public, so that consumers can buy quality products with confidence. The visualization of agricultural products also has a major function: the reliable futures order effect. Many consumers or investors of "visual agriculture" use the network platform to remotely observe and place orders, so as to win more profits for enterprises. With the social attention to food safety, enterprises need to pay attention to this. At present, the catering industry has visual docking. Fourth, agricultural product marketing+direct store Direct store solves the problem from the place of origin to the dining table, at the same time reduces intermediate links, effectively gives way to consumers and increases the interaction between products and consumers. At this point, enterprises need to be reminded that this model needs the support of the government or leading agricultural enterprises, which ordinary farmers can't do, and professional chain management talents are needed in the later stage. V. Agricultural product marketing+WeChat business WeChat business model is not explained here. On this basis, enterprises need to consider these issues: 1. Create a personalized brand and pay a premium through the brand; 2. Supply chain construction (distribution, logistics and cold chain); 3. Show your true self. Friends circle sells not products but people, which is recognized and loved by users. Sixth, agricultural product marketing+crowdfunding Nowadays, it has become a common means for farmers to start agricultural product marketing through crowdfunding mode. The biggest highlight of this model is that it can solve the unsalable agricultural products and promote the spread of agricultural products. Seven, agricultural products marketing+community Before understanding this model, let's talk about what is community. Many industries that do Internet promotion are certainly no strangers. Community refers to a spontaneous or organized group of people with the same labels, interests, hobbies and needs. In the agricultural products industry, people who have the same attributes and needs for a certain product can be grouped and then marketed. Eight, the relationship between agricultural products marketing and catering Agriculture and catering have the meaning of "style and style are not separated" in the literary and art circles. The two promote each other, regard the catering industry as a channel or platform for agricultural products, and then graft the experience, consumption and interaction of agricultural products into catering to solve the dilemma of agricultural products marketing and promotion. Of course, the new marketing model of agricultural products mentioned above is only a small part of many marketing methods. Enterprises can use it alone or in combination according to their own status quo, such as: agricultural product marketing+live broadcast+e-commerce; There will be more and better marketing methods in the future. No matter what kind of industry and new model, enterprises will continue to learn and update, and will do better and better.