How enterprises carry out network marketing

Currently is the Internet information age, network marketing is an indispensable initiative in marketing activities. Enterprises must go online, if the enterprise does not have its own independent domain name pointing to the site, if there is no enterprise products or services on the Internet related information, I believe that this will lose a lot of sales opportunities, but also to the customer will give the feeling that the enterprise is a serious lack of modernization and management awareness. But when the majority of enterprises realize the importance of network marketing, large and medium-sized enterprises have to build their own Web site, have to the e-commerce platform to publish business information, and even to the national or local comprehensive portal to do network advertising, the new problem comes, the Internet in the number of similar products and tens of thousands of enterprises that can engage in the production of similar products are as many as the existence of the Internet between the enterprise Competition is more intense, this competition has no geographical and national boundaries, competition between enterprises from a certain point of view has been transferred from the reality of the plant, place of business, office to the level of construction of the enterprise website and the use of network marketing appropriate competition, how to make customers in the Internet a large amount of information can be successfully find you, and trust you, this is the need for a technology with the Internet technology company needs to help. The company provides help. The Internet has become the fourth media after the radio, newspapers and television, dominating and influencing the life of modern people. Since the Internet officially entered China in 1994, has been rapid development, as of the end of 2005, the number of Internet users in China has exceeded 111 million, becoming the world's second largest Internet user countries, which is a huge market for enterprises. With the role played by network marketing is becoming more and more obvious, the global Internet users are currently at a rate of 600,000 per day of rapid growth, network information resources also doubled every six months the rate of dramatic growth. Network marketing, with the development of the Internet and the gradual emergence of both traditional marketing has all the advantages, but also has the advantages of traditional marketing can not be compared, and has been recognized by more and more enterprises. 1, the widest range of network marketing communication it is not subject to the limitations of time and space, it is through the Internet to the enterprise marketing information 24 hours a day all over the world. As long as the Internet conditions, anyone, in any location can read. This is the traditional media can not be reached. 2, interactivity strong interactivity is the biggest advantage of the Internet media, it is different from the traditional marketing through the paper media will be the one-way dissemination of information, but the interactive dissemination of information, the user can access to the information they think is useful, the manufacturer can also get valuable feedback from the user at any time. 3, strong targeting according to the results of the analysis shows that the audience of the network marketing is the youngest, most dynamic, most educated program, the highest purchasing power. According to the analysis results, the audience of network marketing is the youngest, the most energetic, the highest education program, the strongest purchasing power of the group, network marketing can help you directly hit the most likely potential users. 4, the number of audience can be accurately counted to use traditional media to do marketing, it is difficult to accurately know how many people to accept the promotion of the information, and in the Internet can be authoritative and fair visitor traffic statistics system to accurately count the number of each customer's marketing page was how many users have seen, and how many of these users accessed the page. Users have seen, as well as these users to check the time of promulgation and geographical distribution, thus helping businessmen to correctly assess the marketing effect, the finalization of the marketing strategy. 5, real-time, flexible, low-cost marketing in the traditional media after the release of advertisements is very difficult to change the often have to pay a lot of economic costs. But in the INTERNET marketing, publishing network advertising, according to the need to change the content of the advertisement in a timely manner. In this way, changes in business decisions can also be implemented in a timely manner and promotion. 6, strong sensory network marketing carrier is basically multimedia, hypertext format files, the audience can be interested in a product to understand the more detailed information, so that consumers can experience the product, service and brand. This form of graphics, text, sound, like the transmission of multi-sensory information, so that customers like immersive experience of goods or services, and can be booked online, transactions and settlements, will greatly enhance the effectiveness of network marketing. Enterprises before the network marketing, the first must establish a corporate portal, the business activities of the computer desktop, that is, the introduction of the enterprise, culture, products, services, results, advantages, features and other detailed comprehensive information, as well as business activities to establish an Internet platform, with the Internet accurately to the outside world to disseminate out. If the enterprise already has a website, it is necessary to carry out professional assessment of their existing website, further optimization or improvement of the original website columns, content, code, as well as the refining of the content of the station, in order to facilitate the website better and more comprehensive display of the enterprise's style. Then the construction of a good website for promotion, such as submitting to the search engine registration, constantly to the major e-commerce site to publish business information and establish links to business information, products, services, etc., and to some national or local well-known comprehensive website to do network advertising, etc., this is a systematic project, a variety of methods, but also very cumbersome, a good way to promote the method is to be a lower or equivalent A good promotion method is to promote the lower or equal cost to obtain a greater effect of promotion, the required results are not only to make the site traffic increase, more importantly, to obtain direct sales results.