Packaging design how to combine modernity and sense of the times_Modern packaging design and traditional patterns

Packaging design, as the external presentation of goods, not only needs to have a sense of the times and modernity, but also must reflect the product's personality, characteristics and brand image. Combining modernity and contemporaneity is a challenge because it involves society, culture and people's understanding of visual aesthetics.

1. Understanding the context

The first step is to understand the current aesthetic trends and purchasing needs of consumers of different ages, and to touch on their cultures in order to grasp the consumer's understanding of the trends of the times. Then we can design the packaging design according to the consumer's preference and interest to meet the trend of the times, such as popular elements, styles, colors and so on.

2. Use of digital elements

Use modern digital elements, such as virtual scene graphs, high reverberation font planning, etc., combined with the current hot technology and cutting-edge popularity, a strong sense of technology, digital elements through different combinations to actively reflect the thinking of the times, the cognitive process, highlighting the importance of its characteristics, so that the packaging design is more complex with the information of the commercial marketable.

3. Build brand image?

Through packaging design to interpret or convey the values of the brand at different stages of the expression of the brand and better with the consumer to establish a call for feelings. Packaging design needs to highlight the personality and characteristics of the product and brand, through design elements (such as color, pattern, text, etc.) to convey the brand image.

4. Diversified design styles?

Packaging design can use a variety of different styles of design elements, combined with a variety of aesthetic expressions, such as monochrome, flat, wild, abstract, etc. The new world to fully present the aesthetic value of the visual out of the creation, make full use of the differences in contemporary features, to achieve the effect of cross-border, creative ideals of the display and enhancement.

5. Customer experience embodied?

With the mobile penetration of society in every corner of the city, the business system has been pushed online. Packaging design also needs to reflect this changing trend in the external personality of the customer experience, and light up the company's multiple marketing opportunities, and further word-of-mouth publicity to strengthen business innovation, and ultimately obtain high customer stickiness.

In short, the combination of modernity and modernity is an indispensable part of packaging design. Times are changing rapidly, designers need to understand the aesthetic trends and needs of consumers in different periods, and use the most popular design elements and digital technology to create innovative, personalized and high visual recognition of packaging design. At the same time, under the premise of customer experience, to meet the different ethnic groups and their spiritual needs of comprehensive solutions, constantly enrich the design style, stimulate consumers to get more beautiful feelings in the shopping.

Original packaging design works

The above is a professional packaging design company in the sink design answer, many years of experience in the design industry, the accumulation of many design cases, I hope to help you.