The development history of Mengniu?

From 65438 to 0999, Mengniu started in a 53-square-meter rental house in Hohhot.

In 2002, Mengniu welcomed the investment of $25.99 million from Morgan Stanley, CDH Investment and Win-Win Investment, which injected vitality into the development of Mengniu.

On June 2004 10, Inner Mongolia Mengniu Dairy (Group) Co., Ltd. was listed on the Hong Kong Stock Exchange, with a total financing of1400 million yuan, and Mengniu took a step of development.

In 2003, China's first manned spacecraft "Shenzhou 5" was successfully launched, and Mengniu took the lead in the space industry. Today, it has been 15 years.

In 2006, Mengniu launched the Telunsu brand.

On June 5438+ 10, 2007, Mengniu became the official partner of NBA China, and the NBA also joined the China Milk Pratt & Whitney Initiative initiated by Mengniu.

In March 2007, Mengniu became the official partner of Boao Forum for Asia, and Telunsu became the special milk for Boao Forum for Asia.

In July 2009, Mengniu and COFCO reached a strategic cooperation, and COFCO spent about 6 billion yuan to acquire nearly 265,438+0% shares of Mengniu Dairy, becoming the largest strategic shareholder of Mengniu.

In 20 12, Mengniu reached a strategic cooperation with Danish Ala Food, and Ala Food became the second largest strategic shareholder of Mengniu with HK$ 2.2 billion. At the same time, the Ministry of Agriculture of China and Denmark led the establishment of the Sino-Danish Dairy Technology Cooperation Center, and Mengniu undertook the implementation in China.

In May 20 13, Mengniu increased its shareholding in Modern Animal Husbandry, a dairy farming enterprise in China, and became the largest single shareholder of Modern Animal Husbandry.

On June 2013 17, Mengniu Dairy signed an acquisition agreement with Yashili. 18, Yashili and Mengniu jointly announced that they had reached a tender offer agreement with Zhangshi International, the controlling shareholder of Yashili International, and CA Dairy Holdings, the second shareholder (a wholly-owned subsidiary of Carlyle Asia Fund), and the acquisition capital exceeded 1 10 billion Hong Kong dollars.

In 20 15, Mengniu yashili invested NZ $220 million (about RMB11000000 yuan) in the New Zealand factory, which was completed and put into operation in 20 15. After the subsequent milk powder factory was put into production, Mengniu established the exclusive ranch in Telunsu, which completely opened up all links from milk source to production and sales, from independent research and development to quality control in Oceania.

20 17 Lu put forward "don't forget your initiative to win the championship", and at the same time, advance to the championship road with the determination to win. Lu pointed out that Mengniu must "win" in the situation where opportunities and challenges coexist.

In 20 17, Mengniu became the official global sponsor of FIFA World Cup, realizing the first contact between milk and football.

20 18 12 and Mengniu group's 20 19 annual customer meeting were held in Xiamen. Nearly 10,000 dealer representatives and Mengniu employees attended. Lu, CEO of Mengniu Group, delivered a keynote speech at the annual meeting, pointing out that Mengniu has entered the fast lane of high-quality and sustainable development, with perfect traditional business structure and emerging businesses ready to go.

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Mengniu Social Responsibility (Public Welfare)

Mengniu actively participated in public welfare undertakings, from donating milk to teachers and 1000 primary schools in poverty-stricken areas across the country, to donating money to snowstorms in the south, Wenchuan, Yushu earthquake, Ya 'an earthquake, Dingxi earthquake and southwest drought, to building "Mother's Water Pit" and "Love Well".

Since 12, Mengniu Group has invested more than 500 million yuan in public welfare undertakings and won the "Best Corporate Social Responsibility Contribution Award". Mengniu also joined forces with China Dairy Association, China Education Development Foundation and National school milk Office to launch the "China Milk Drinking Campaign" with the theme of "One catty of milk a day, making China strong".

Together with the Training Bureau of the State Sports General Administration, Tetra Pak China and more than a dozen other enterprises and institutions, we launched the "China Milk Love Action" to make unremitting efforts to enhance the awareness of Chinese people to drink milk and improve their physical fitness.

Baidu encyclopedia-Mengniu