How do physical stores transform into new retail?

There is no doubt that physical stores need to be transformed. With less passenger flow, high cost and thin profit, physical stores in all industries are in dire straits! In other words, customers have made a choice before passing your store, and the store is no longer the main place for drainage, and the competition between stores has shifted from offline to online! Whether online or offline, many businesses focus on how to increase passenger flow. In the era of small competition and few customer choices, with traffic, simple and rude practices can also make money!

In the business environment of the mobile Internet era, the source of traffic has shifted from offline to online, the channels have been fragmented, everyone has channels, and everyone's circle of friends is a natural channel! Therefore, relying solely on the storefront can no longer bring passengers. Waiting for customers is undoubtedly doing nothing. Physical stores must have their own drainage channels! In addition to the changes in traffic sources, the business rules of the new retail era are different from the traditional business rules in the following points.

"New retail is to serve consumers, connect consumers and market consumers through deep integration of online and offline, and create a personalized, accurate and intelligent trinity consumption experience for consumers." Data is to retail enterprises what radar is to fighter and sonar is to submarine. It is the eyes and ears of the physical store. With a large number of reliable data, we can truly understand the needs of consumers and realize precise positioning, precise layout, precise marketing, precise service, precise management and cost control.

Therefore, physical retail enterprises must have a strong sense of data and adhere to data as the basis for decision-making. New retail stores should do a good job in overall planning and top-level design from the beginning, lay out data collection, analysis and refining, and build their own data platform. The data platform should be online and offline, and integrated with supply chain, ERP, CRM, APP and WeChat. , not only can collect consumption data.