What are the differences between new media planning and traditional media planning?

1, make full use of the functional characteristics of social media, precise targeting bound target customers based on microblogging, microblogging and other social media platforms, micro-marketing, mastered a large amount of user information, from the public user data, there are a lot of highly valuable information. Not only refers to age, work, occupation and other superficial things, through the analysis of user publishing and sharing content, can effectively determine the user's preferences, consumption habits and purchasing power and other information. In addition, with the development of the mobile Internet, the mobile Internet without geographic limitations of the characteristics of the micro-marketing will also bring great help. This through the target user's precise crowd targeting and geographic location targeting, micro-marketing can naturally receive better results than in the traditional marketing.

2, content is the "micro-marketing" the key to success

For the "micro-marketing", boring business and product introduction can not attract the user's attention, and similar to the life of the sharing of information related to the more eye-catching, to be rich in content marketing, rather than for the sake of marketing and perfunctory content. WeChat and microblogging as a communication tool, communication is the most important, not limited to the user to pass information, but also to guide the customer feedback, real-time communication between the enterprise and the customer, active users. At the same time, also invisible brand concept invisible to their respective circles of friends, attention group.

3, the enterprise and the customer has a high viscosity

Do market research people know, let the consumer to say a word is a very difficult thing, sometimes have to use the prize to incentivize the survey respondents, that is, we are all familiar with the prize survey. But Facebook, Twitter, Weibo, WeChat and corporate apps are changing all that. While the amount of data on the PC Internet is certainly larger than that on the mobile Internet, the value of mobile Internet data itself is that it provides a more complete and vivid picture of an Internet user's life trajectory. Let's say, in the PC Internet can know what you may be interested in, and to the mobile Internet era, you can know what you are doing every minute and every second. In addition to precise marketing, to enhance the turnover rate, the biggest significance of micro-marketing on the enterprise is to help enterprises to build CRM system, maintenance of customers, improve customer adhesion.