How to deal with the off-season and peak season of women's shoe stores in a year

January: boots are the strongest in the world, with cold climate, high price of winter shoes and high profit. . During the New Year holiday, there was a lot of looting and ostentation and extravagance on weekends. At this time, some gifts and promotional activities will increase some popularity in the store and receive some unexpected effects. February: Spring is waking up, and the workshop shoe version is gradually on the market. At this time, the price of winter boots will be lowered appropriately, and with some promotional activities and discounts, the sales volume will not be less. March: the crazy season of selling single shoes. Boots began to be dumped, and single shoes were listed in batches in spring, and the sales of single shoes increased greatly, and the sales of boots gradually began to decrease. April: the crazy season of single shoes is the peak of sales, and the business naturally climbs step by step. May: The seasons of single shoes and sandals alternate, and the sales peak is May Day holiday and weekend. At this time, the weather is getting hotter and hotter, and there are a large number of fishmouth shoes and comfortable low-heeled sandals. June: Sandals are sold in season, which belongs to the off-season. It's hot, and guests don't want to go shopping. At this time, you should try your best to do activities. Gifts and sales are indispensable. Good gifts and activities can bring you a lot of popularity. July: Sandals slow-moving season, women's shoes sales basically stagnated. It is suggested that the price of sandals should be reduced appropriately to ensure a stable off-season. August: Sandals are unsalable, and a few single shoes are listed. This special situation leads to the small peak period of single shoes; The weather is hot at this time, and sandals can still be sold. At this stage, it is suggested to reduce the price of sandals without leaving any gifts, so as to lay the foundation for establishing old customers. Xuan Yue: Sandals and autumn shoes are off-season, off-season and off-season. At this time, the weather began to cool down, and the temperature difference between day and night was large. Sandals are cleared and autumn shoes are fully listed. At this time, consumers hold a wait-and-see attitude, so many people have lower transactions. At this time, you should make the steady state stable, not anxious, actively mediate the goods and display in the store, and prepare for the peak season. 10 month: autumn single shoes discount season, women's boots listed. At this time, the temperature is moderate, the temperature difference between day and night is large, and the autumn single shoes are selling well. At the same time, due to the coming of the Eleventh Golden Week, boots began to be listed, and there were also a few acquisitions. Consumers' shopping spree is concentrated in the National Day holiday, with many people and high turnover. The price of single shoes is moderate and the profit is moderate. Therefore, it is necessary to cooperate with the promotion, maximize the turnover, and make full use of the National Day Run (at the same time, you can also take some shoes adjusted by the seller and hold a promotion); Promotional activities are indispensable. /kloc-The sales season in October is mainly concentrated in the days before the National Day. After the long holiday, because consumers are physically tired, there will be a period of revealing details, so I hope that all bosses can make full use of the National Day holiday to make sales. 1 1 month: autumn and winter shoes are smooth, which is the standard peak season. The detailed sales dates are weekends and dusk. At this time, the temperature gradually decreased and the single shoes were dumped. Boots and woolen shoes are on the market in large quantities, with high prices and great profits. 1February: boots are the most prosperous season, and boots are on the market in an all-round way. This is a crazy season. In the season when ladies grab boots, the weather is very cold, and boots and woolen shoes are expensive and profitable. During the festival, the turnover of woolen shoes reached almost 80%.