Development and classification of furniture suppliers

Furniture has gone through many links from factory production to residents' homes, and dealers are one of the key links. When it comes to distributors, there may be advertisers who try their best to promote their products in your mind. After all, it is really disgusting for a few dealers to make fictitious propaganda regardless of the interests of consumers, but in fact, most furniture dealers are still serious and responsible. Today, Bian Xiao will introduce you to furniture vendors? The information about this group of people, I hope to help you.

Overview of dealers in furniture industry

(A) the development of furniture vendors in China.

80' s and 90' s: Furniture industry is a relatively unpopular industry, which is produced and sold by carpenters and painters, and there is no large-scale mechanized production. Custom furniture was very popular at that time. ? Around 2000, large-scale furniture enterprises developed rapidly, and furniture sales moved from small shops to professional shopping malls (big cities) with a certain scale. Most second-and third-tier cities are in the form of independent stores or small-scale shopping malls. Dealer employees have also increased from carpenters and painters to people in many other industries, such as laid-off workers and social idlers, most of whom are low-quality social workers.

In recent five years, large furniture enterprises have been industrialized (Gu Jia, Quanyou, Dynasty, Red Apple, etc. ). The first-line sales of street furniture have formed a large-scale specialty store in the form of red star, moon star and reality. Second-tier cities have also become large furniture stores in many places, while third-tier cities are mainly independent stores. Dealers in the furniture industry have also increased a lot of dealers with idle funds that have been transformed from industries such as building materials and home appliances.

(2) Classification of suppliers

The general education and quality of dealers in the furniture industry are not very high, and even many of them are people with a certain underworld background. Of course, with the intensification of furniture competition, the dealers in the furniture industry are constantly shuffling, leaving more dealers with business philosophy and strength.

1. According to business types: brand agents and non-brand agents (first-and second-tier brand agents or famous brands and ordinary low-priced products).

2. According to the business area: first-line brand single series or single store authorized distribution, second-and third-line brands and miscellaneous regional agents? According to the dealer's business scale: multi-brand retail agent and exclusive brand retail agent (independent shopping mall operation and leasing professional shopping mall operation)

(three) the seller's business philosophy and development form

Retail-oriented development forms: Carpenter (self-produced and self-sold)-Acting for general products (independent stores)-Acting for brands (independent stores appear with their own brand image).

Wholesale-oriented development forms: carpenter (self-production and marketing)-acting as general product (independent store)-acting as brand (leasing specialty store)-acting as multi-brand (regional general agent)-setting up furniture production and sales company (self-production and marketing and wholesale agent).

We're targeting furniture sellers? Relevant information is introduced in three aspects, namely, the development of furniture sellers in China? , the classification of sellers, and the business philosophy and development form of sellers? The contents of these three plates. Through the study of the above information, we know that the sellers in China are not those who make money by advertising with loudspeakers. On the contrary, although there are many classifications, a large part of them belong to dealers with business philosophy and strength.