Kill the tank? The circle and long-term influence of cross-border travelers

You are either looking for a shortcut or you are on your way to it.

On March 1 day, Gateway travelers made their debut in Guiyang, a forest city. Along with the travelers, there is also the annual travel bonus of gateway users released by the second Travel+ Conference of Gateway Automobile. Tickets for scenic spots are discounted, parking is free, hotels and homestays are discounted, and outdoor products are jointly traveled. Jetway continues to deepen its travel strategy.

Take a shortcut to the jungle

Life is a journey from the plain to the jungle. In the plain, we walked together, but in the jungle, we may have to face different forks and scenery alone at any time. At that time, all automobile brands began to learn to adapt to the needs of camping culture and went to the jungle without hesitation.

Porsche's former design director gave Gateway travelers a powerful look. The two-stage body design, with full and rigid shape, straight lines and sharp edges, may be the first hard-core off-road vehicle for young people in the "face-looking era". In addition to the participation of famous teachers, one-third of the sales volume comes from new media, and the Jiewei brand pays more attention to users' creativity. At the press conference, Li, general manager of Jietu Automobile, revealed that it is only a design line of the D-pillar of the vehicle, and it will also collide with the user.

With square headlights, five large wheels, extended black wheel eyebrows, super high ground clearance and a highly expandable trunk, work and hobbies can go on the road together. The car has a large square steering wheel, three-dimensional air outlet, parametric laser engraving passenger side panel, suede seat fabric and crystal knob, which is full of exquisite off-road atmosphere.

If the era is a forest, then every landmark city is just a towering tree in the forest. If you want to cross the urban forest, reach farther places and see different scenery, you need a different crossing car. Not too expensive, but hard enough.

This Jetway station wagon not only solves the hard core of the visual system, but also is equipped with Kunpeng power, which saves fuel and energy. The high-equipped models also include XWD intelligent four-wheel drive and 8 155 intelligent cockpit, which has strong crossing ability.

Young people who choose Jietu.

In five years, 660,000 car owners were harvested. In the past successful experience, it was not the young people who chose Gateway's trip, but the young people chose Gateway's trip. According to official data, more than 60% of JetMap users are young people under 35. Young people are characterized by high demand for interaction and high value stickiness. In the process of walking hand in hand with young people, Jietu has created a unique brand moat.

The incremental market in 2023 is to see who can seize the young sinking market. The Insight Report of Car Users in the Sinking Market released by china automobile dealers association shows that the number of cars in the sinking market is low and the market potential is huge. At the same time, the mainstream price range of users in the sinking market is 654.38+10,000 yuan to/kloc-0.5 million yuan. In addition, the proportion of users in the sinking market who tend to buy their own brand models is 25.7%, which is much higher than that of users in first-and second-tier cities.

From youth to stickiness, Jietu Automobile has developed a new model of * * * creation-co-brand-eco-car marketing based on young people's high desire for interaction and high experience perception, which resonates with young people in the communication context, establishes a mental soil of "travel culture" for the brand, fills the brand with user value in the big travel ecological atmosphere, and realizes long-term operation in the circle culture.

An increase of 100% cannot be considered as a pass.

As one of the dual mainstream brands of Chery Group, Jietu has made some achievements in the exploration of new media marketing, and the successful experience is being replicated throughout Chery Group. In the past five years, Jietu brand has set a record for the growth rate of its own SUV, and in 2022, its total sales volume ranked first in the seven-seat SUV with its own fuel. However, gateway's ambition does not stop there.

At the beginning of the year, Gateway set a sales target of 300,000 vehicles in 2023, an increase of 67% over 2022. However, at the second Jietu Automobile Travel+Conference, Yin Tongyue, Chairman of Chery Group, once again raised the annual sales target of Jietu Automobile: "In 2023, Jietu's sales increased by 65,438+00%, all of which were overfulfilled by Li."

Behind such a high goal is the strong competitive product planning support of Jietu Automobile this year. Hard-core SUV Jietu travelers will enter the market with a strong price advantage in the third quarter. In addition, there is a new car still in a mysterious state, the internal code is X-2, or further product information will be released at the Shanghai Auto Show held at the end of April this year.

Life is a sea, mountains and rivers. More and more post-00 s, crossing the torrent of the times, began to choose to carry their work and life with them, and set out at any time to find a richer life experience.

Jettu, see you on the way.

This article comes from the author's tram circle and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.