What is the article in the era of self media

Faced with today's Internet, the drive of self media perhaps to adapt to the short, flat, fast times characteristics, may produce new articles change!

New articles to take into account what functional needs:?

(1) Different literacy levels to use?

Self-media participation is almost universal, from celebrities, dignitaries, entrepreneurs, down to ordinary employees, farmers, students, can participate. Because of the degree of education, living environment and other reasons for the formation of different cultural differences in the creation of articles both to meet the feelings of real events, but also to meet the traditional standards of issuance, it is difficult to one-size-fits-all. Resulting in a significant portion of the people do not dare to write, for fear of writing can not send a waste of time.?

To put it another way, now almost all the sites, posting articles there are typos very common, but still circulate a huge amount. Of course, not to have a typo phenomenon excused, just in the pursuit of efficiency, knowledge itself under the conditions of difference, some omissions are understandable. Perhaps the phenomenon will increase further in the future, when the self-media are more numerous and more widespread.

(2) No strict article format?

With the influx of a huge amount of self-media information resources into a limited work-life space, it's almost impossible to maintain traditional formatting rules. Because while obsessing about writing time, there may be new hot events happening, thus diverting your article audience. This results in a time-consuming push for articles that are more than worth the effort and at the same time do not fit into the fast-paced nature of the society. Write articles around the things around you or hot events in society, should focus on the core content elements of the event, reduce the formatting requirements, to meet the needs of rapid circulation.?

(3) rhetoric personal character distinct?

Full self-media practitioners own skillful and fluent expression, so that it is basically telling their own story, logically. Reduce the requirement for specialized expression of the event itself, and accurately, clearly, and fluently articulate the relevant character events. Encourage self-publishers to be direct, comfortable, and native in portraying the content of their expression.?

(4) Graphic video advertisement collocation?

People perceive the world basically through the eyes to achieve the first step, and the eyes are most likely to capture the volume of the difference between the obvious, the color contrast is strong things, the text inserted in the picture or video is inevitable. First, the picture reflects the meaning of more intuitive, can directly feel the atmosphere, more accurate and detailed than the text labeling. Secondly, video can relieve the pressure of visual concentration, so that the ear to assist in collecting relevant information. Third, the inclusion of commodity advertising is a socio-economic development trend, but also an important aspect of self-media profitability.

The speculation about the development of new articles in the self-media stage should be: to gradually reduce the core position of text in the article, the article format is becoming more and more free, not limited to the traditional format, and more and more like the shape of the PPT - fewer words, more pictures.