What are the characteristics of American movies?

1. Individualism is the core of American values. It attaches importance to personal achievements, worships personal struggles and pays maximum attention to the realization of personal values.

American movies are the main tool to instill individualism. From Spider-Man and Superman to 20 12, the "saviors" let the United States play the role of saving the world again and again, and the heroes came to the earth "for the truth and justice of the United States", making the audience unconsciously agree that the United States has the natural ability to save and dominate the status of a world power.

2. American movies pay great attention to exquisite shots and narrative scenes. The Statue of Liberty, the Stars and Stripes and the streets of Manhattan are often photographed.

Whether it is the shocking lens produced by modern science and technology or the artistic and romantic daily life scene display, some viewers will yearn for beauty.

3. American movies are good at organically combining spiritual core with commercial shell, and their values are often packaged under the surface structure with strong audio-visual effect.

American film and television industry has not only brought great economic benefits to the United States, but also promoted the development of American cultural industry. At the same time, it also promoted American values and created an "American cultural community and cultural ecology" conducive to the spread of national image.

Extended data:

American film communication strategy;

1. Create an industrialized operation mode.

As early as the 1920s, American films formed an enterprise production mode, that is, commercial operation and management were carried out according to the modern enterprise system, which realized the close combination of production, production, dissemination and distribution.

Film production, distribution and screening, compartmentalization, division of labor and cooperation, clear responsibilities. Film producers, distributors and technical teams are usually long-term fixed partners with close interests. At the same time, the vigorous development of American films can not be separated from broad financing channels and abundant funds.

2. Implement all-media publicity and marketing.

In the era of traditional media, American movies are based on the audio-visual characteristics of newspapers, radio and television, and a three-pronged approach is taken to create an all-round film communication route. In the new media era, American movies make full use of the interactivity of the Internet, make the old and new media platforms cooperate and implement the all-media marketing strategy.

China Producer News Network-How American movies spread values