Traditional Culture Encyclopedia - Traditional stories - Culture of Kweichow Moutai Co., Ltd.
Culture of Kweichow Moutai Co., Ltd.
May the scenery be healthy and the national wine last forever.
Core values-noble in heaven, far-reaching in virtue.
Enterprise spirit-love my Maotai, win glory for our country, core competitiveness-craft environment, brand quality culture.
Business philosophy-steady operation, sustained growth and development of national brands
Quality concept-respect originality, stick to craftsmanship, reserve enough wine and don't sell new wine.
Marketing concept-adhere to the eight marketing principles and pursue harmony and win-win.
Service concept-exchange actions for inner value and embody value.
Leadership concept-taking business as a career, taking morality as a career and putting people first
Talent concept-promoting enterprises with talents and promoting enterprises with people
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