what does ott tv advertising mean?

OTT TV advertising refers to TV advertising realized through Over-the-Top (OTT) technology.OTT technology is a new type of technology that uses the Internet to deliver TV programs and video content without the need of traditional TV stations or cable TV for media transmission.Compared with traditional TV advertising, OTT TV advertising can better target audiences and is more Interactivity and data analytics have made OTT TV advertising the choice of more and more advertising agencies and brand owners.

OTT TV advertising has many advantages. First of all, it can better target the audience.OTT TV ads use the Internet for transmission, and can get user data more accurately for targeted advertising. Secondly, OTT TV advertising can produce a better user experience. Its broadcast terminal is smart TV, and users can utilize the functions of smart TV to interact, such as interacting and shopping through smart remote control. Finally, OTT TV advertising can realize the return and measurement of advertising effect, OTT TV advertising platform can track and analyze the data of advertising, and provide advertisers with more accurate data analysis report.

What is the impact of OTT TV advertising on the TV advertising market?

OTT TV advertising has had a large impact on the TV advertising market. The rise of OTT TV advertising has given advertisers and advertising agencies more choices when the traditional TV advertising market has encountered some challenges.OTT TV advertising has impacted the traditional TV advertising by utilizing online technology that can better meet the needs of users. However, traditional TV advertising and OTT TV advertising also have some complementary **** born relationship. OTT TV advertising can better fill the gap between the TV advertising market and the Internet market, so it will become an important trend in the future development of the advertising industry.