What does the new media operation do? Tell you in vernacular

First, what is the new media operation

New media:

It is a new internet media relative to traditional media such as television, radio, newspapers and magazines, which need special units to speak. For example, WeChat official account, Weibo, Little Red Book. The feature of new media is that everyone can post content on it.

New media operation:

Focusing on specific marketing objectives, we can attract fans, turn fans into potential customers and expand the brand's influence by registering accounts on various platforms or making publishing content and planning activities on other people's accounts.

Second, why do you want to be a new media?

(1) New media traffic is high.

Nowadays, people are netizens, and surfing the Internet with mobile phones and computers takes up a lot of time. To keep pace with the times and communicate with consumers accurately, we must use new media.

(2) The cost of new media is low.

The cost of new media marketing is lower than other traditional ones.

(3) There are many successful cases.

The perfect diary and clock quickly became popular through new media.

3. What are the daily work of new media operation?

(companies with unclear division of labor)

(1) What do you think? (I want to choose a topic)

For the platform that you are responsible for operating, think about what to send, write a topic selection plan, and discuss it with your superiors or team.

(2) Write content

Write articles on various platforms and write corresponding content according to the topic.

(3) typesetting

After the new media content is written, search for pictures/drawings and typeset the content.

(4) Publishing content

Select the gold release time and release the audit content.

(5) Bian Xiao Customer Service

Reply to private messages, inquiries and comments.

(6) content data analysis

Analyze the published content data, click rate, user stay time, favorite collection rate, comments and other data, and sum up experience.

(7) Find someone else's account to promote the brand, so as to expand the influence.

Find an account that meets the brand tonality, and contact Bian Xiao to discuss the promotion.

(8) Online activity planning

Operating an account is not only content, but also needs to plan activities that interact with fans regularly to increase the stickiness of fans. Therefore, new media should not only plan activities, but also ensure that activities are online and tracked later.

(9) Short video operation

Write scripts, participate in shooting videos and edit videos.

(10) Writing a Planning Case

I don't write every day. Generally speaking, New Year's resolutions and building a new platform require writing a new media operation plan.

3. What are the daily work of new media operation?

(A company with a clear division of labor)

The new media operation is a trader, and the daily work is planning, data analysis and operation adjustment. Pull, keep, activate and transform the whole link. Connect the daily trivia of new media operation.

It can be simply understood that the operation of new media should be decision-making and planning, and the above tasks of 10 should be divided into specific tasks, such as finding copywriters to write soft articles and finding artists to typeset. , responsible for data and results, and timely adjust strategies according to data feedback.