Inventory of classic advertising creative copy

Inventory of classic advertising creative copy

Innovation does not need subversion. As I said before, there are not so many subversive innovations. However, this does not mean that we should do nothing. Creativity is the magic weapon for marketing to win. Here I have compiled some ideas, which you can effectively think about and learn from!

1. Mark's story

Job search website advertisement

In the control tower of a space center, the young man Mark stared at the display screen in front of him. Suddenly, two moving targets appeared on the display screen at the same time, and two flying objects flew closer and closer, which was in danger of head-on collision. Mark was in a hurry, staring at the display screen and scrambling to operate the keyboard. However, the flying object still flies closer and closer, as if it were programmed.

Finally, the tragedy happened, and the fire of the impact reflected the whole control tower. But at the moment of the tragedy, Mark was like a different person. He clenched his fist excitedly, and an uncontrollable ecstasy crossed his face. At this time, the following subtitles appeared on the screen: "Mark, former video game programmer".

Advertising slogan: "You can change your boss, but never change your major."

2. The story of forefinger surgery

Ketchup advertisement

The moment of expectation has finally arrived. In the quiet ward, the nurse is carefully uncovering the thick gauze wrapped around the index finger for the middle-aged man layer by layer. The patient looked nervous, his wife grabbed his other hand, and the attending doctor stood opposite the patient, and his expression was not relaxed at all.

Finally, the index finger lengthened by surgery stood alive in front of everyone. The operation was successful! The couple were overjoyed. When they got home, they couldn't wait to open the refrigerator and take out the ketchup bottle from it. The husband put his long finger just after surgery into the bottle, successfully "fished out" the only layer of ketchup left at the bottom of the bottle, and stared at his wife excitedly and proudly, while her wife stared at the ketchup on her husband's fingertip. ...

It's all the fault of washing powder.

Laundry liquid advertisement

A young Japanese couple came to visit a country in South America. At the airport, when the Japanese passed the security gate, the alarm went off. He immediately realized that he still had a few coins in his pocket. So he apologetically took out these coins and showed them to the customs officer. Unexpectedly, the customs officers were shocked at once.

It turned out that the man had some suspicious white powder besides those coins. Customs officials rushed up and drove him away without hesitation. In fact, those white powders are not poisonous, but there is no completely dissolved washing powder when washing clothes. The poor Japanese man cried injustice, and the young wife cried bitterly and felt deeply guilty.

He is an AIDS patient.

Public service announcement of AIDS prevention and control association

The office is quiet and the employees are busy with their desks. Suddenly, there was a screaming roar: "Do you want me to tell you? I'm really fed up, you know? ……"

It turned out that the boss of the company was angry with a thin young man. "Damn it, damn it! Get out, get out! " The young man left the office without saying a word. This young man is actually an AIDS patient.

Advertising slogan: "Please treat AIDS patients like this boss, just like he treats any other employee."

Advertisements encourage people to treat AIDS patients like ordinary people from a special angle, instead of deliberately giving them so-called "special treatment", otherwise it will hurt them.

Doctors don't understand the patient's heart.

television advertising

In the intensive care unit of the hospital, the nurse is making rounds. A patient who couldn't move suddenly blinked a few times, and the female nurse quickly called the doctor for consultation. When doctors and nurses gathered around the patient's bed, his fingers moved slightly again, as if to express something.

The doctor quickly handed the paper and pen, and the young man wrote a line: Don't block the TV! It turned out that the position where the medical staff stood just blocked the patient's view of watching TV, so he asked everyone to get out of the way and not to disturb him watching the program of European Sports Station.

6. It's even lower than you think

Telecom advertisement

Late at night, a woman in white was followed by a strange man. To escape, she ran into an unfinished construction site, but strangers followed her closely. It was dark in the construction site and there was water on the ground. The woman in white stumbled away, but the stalker was getting closer and closer.

Just as she was about to catch her, suddenly, the stranger's head hit a horizontal steel pipe. It turns out that the height of the steel pipe is just at the height of the tracker's forehead. He didn't notice, so he walked straight without bowing his head and was knocked unconscious at once. The girl finally survived.

At this time, the subtitle reads: "The new tariff in swisscom is even lower than you think."

7. How to carry love to the end?

Insurance company advertisement

At night, on the streets of Paris, a young man stood downstairs in a residential building, looked up at the upstairs and said nothing. Books, alarm clocks, magazines, sports shoes, records, electric guitars and other items were thrown from upstairs and fell all over the floor.

It seems that the young man and his lover had an unhappy relationship, which led to this "noisy" breakup war. Then an old man with white hair came downstairs. He wanted to stop the behavior upstairs. I was just about to lament the kindness of the old man. The man upstairs left a photo frame with a photo of the old man and his wife.

The camera rolled upstairs, and an old lady stood on the balcony with her hands stuffed inside. Only then did we know that it was the old couple who made trouble. It seems that throwing things is not a patent for young people.

Insurance company tips: Even if you live to be 70 years old, anything can happen.

8. The story of kangaroo

Raincoat advertisement

A couple were driving in the hinterland of Australia when it suddenly rained heavily. They found an injured kangaroo lying on the roadside. They got off and took a closer look. The young man lovingly took off his raincoat and put it on the kangaroo. After a while, the kangaroo skipped away.

Two young men were about to continue their journey when they found the car keys in the pocket of a raincoat worn by kangaroos. Just when they were worried about being trapped in the wilderness, the kangaroo wearing a raincoat came back, accompanied by a local native. The aborigine took out the car keys and pointed to the girl to ask for an exchange. The young man nodded in agreement. This makes the girl very angry. She looked at her lover angrily.

After a while, the truth came out: all the natives wanted was the raincoats worn by girls.

9. The road to the enemy is narrow

Beverage advertisement

After a football match, two fans of the winning team couldn't restrain their excitement after leaving, continued to dance and rushed to the bus home. They danced and made a lot of noise, but suddenly they were too scared to make any noise, because they found a dozen angry strong men sitting in the car.

It turns out that these people are supporters of the losing team. This road is very narrow. It seems that conflict is inevitable. At this critical moment, the latter raised a glass to congratulate the former, and the two met and disappeared with a smile.

It turns out that both sides have Fanta soda in their hands, and they are reconciled because they both support Fanta.

10. Are you qualified to develop children's imagination?

Public service announcement

In the classroom of a primary school, a female teacher is having a painting class. "Today, you can draw whatever you want." The teacher plans to cultivate children's creativity and imagination in a completely open form. As a result, all kinds of insects and animals with unique shapes and colorful colors are on the paper.

But the teacher found that a little boy's painting style was a little abnormal: he blacked out all the white papers with a black brush, one by one, and he was very focused. All the other students are out of school. In the empty classroom, the little boy was still burying his head in the dark, and the rustle of brushes made the teachers look at each other. As night falls, under the desk lamp at home, the painting sound of the little boy "rustling" never stops. Young parents think that their children are ill and are worried.

The doctor asked the little boy what he was drawing, but he didn't have time to answer. He just rustled and blackened one by one ... Finally, the little boy was taken to the hospital. The old white-haired expert was invited out. He sat in a wheelchair and consulted a large group of doctors, but he still couldn't figure it out. In the white ward, the black paper created by the little boy has been spread all over the floor, but he still shows no sign of "giving up writing" ...

The careful female teacher found a box of puzzles in the little boy's desk, and suddenly realized: Could it be the puzzle created by the little boy himself? So, teachers, parents, doctors and nurses are splicing black pieces of paper on the floor of the gymnasium. Gradually, a lively and lovely black image appeared in front of people.

No one thought that the little boy created a huge whale. He has been drawing countless black paintings just to spell out his imaginary whale. On the whale's huge body, the slogan of the film was played: "How to encourage a child? You must use your imagination. " The advertisement appeals to people to support the Children's Development Foundation.

1 1. Never drink or fight bullfights.

Washing powder advertisement

This is a new duel between matador and bull, which aims to verify the quick-acting decontamination ability of a new washing powder. On one side is a matador, holding a bottle of red wine, waving red wine at a piece of white cloth hanging on the rope.

On the other hand, a violent bull locked in a truck has become red-eyed and the truck has been hit by it. The matador motioned to open the back door of the truck. The bull ran in the direction of the matador, and loess flew behind him. The matador is calm and organized. He first poured a spoonful of washing powder into a basin of clean water prepared on the table next to him, then took off the square cloth covered with red, put it in clean water and looked back at the galloping bull.

When the bull was still a few steps away from him, the matador suddenly jumped out of the water, unfolded his cloth and made a heroic appearance in front of the bull. But at this time, the red wine stains on the square cloth have disappeared. Niu Ben suddenly stopped, looked at the white cloth and bowed his head helplessly.

Undoubtedly, the rapid decontamination function of the new washing powder has been tested in practice. But at this moment, the bottle on the table was accidentally knocked over, red wine spilled all over the matador, and his clothes were dyed red. Suddenly, the bull at hand raised its horn and re-entered the duel state. ...

12. This is something you forgot when hunting in Africa.

Public service announcement

Africa, Kenya and the vast Yuan Ye are sunny and breezy. An African boy, with a sharp spear in one hand and a small baggage in the other, looked anxious and trotted all the way to find …

He followed the signpost, arrived at Nairobi airport, the capital, and resolutely boarded a flight out of Africa. On the plane, he held the small luggage tightly in his arms with both hands for fear of making any mistakes. He has only one idea: whatever he finds should be returned to its owner.

The plane landed in a busy European city. In this completely unfamiliar civilized city, the young man makes people feel uncomfortable everywhere, and his appearance has also attracted the attention of curious urbanites. However, the infatuation of African boys remains unchanged, and they are still searching hard in the vast sea of people with a spear in one hand and a burden in the other.

After many troubles, he finally found the owner's house. When the door opened, the young couple looked puzzled and didn't know what had happened. The African boy was relieved. He carefully took something out of his small bag and said with a smile, "This is something you forgot when hunting in Africa."

It turned out to be an empty mineral water plastic bottle abandoned by a young couple on the African continent. At the end of the advertisement, tourists are warned to respect nature and not to litter and pollute the environment during the trip.

13. Help in secret

Public service advertisement of India Blind Association

This is an ordinary residential building. On the stairs, a new young man hummed a ditty and hurried downstairs. Suddenly, the light on the stairs went out, because it was night, and the corridor was suddenly dark. The young man accidentally bumped into something and fell down.

At this moment, he heard the sound of opening the door in the corridor. Because he couldn't see anything, he asked, "Who is it? Do you have a lighter or flashlight? " The other party didn't answer. Because the other party couldn't see the young man, he asked the young man if he wanted to go downstairs.

The young man answered yes. The other party said kindly, "Come with me. Be careful. " In the dark, the young man followed each other step by step and went downstairs. Open the stair-door, and the light from outside shines in. The young man dusted the dirt off his body and thanked him. "Thank you. I really can't see it for a minute. "

The young man realized that the other person was blind, which made him stunned ... The slogan was: "Learn to observe."

14. two of a kind, don't forget your discretion.

newspaper advertisement

The story begins with a very traditional seduction scene. In the cafe, a middle-aged man who looks like a business person is sitting there reading a financial daily.

On another coffee table not far from him, a middle-aged lady is also a person. While drinking coffee, she tentatively stared at the man opposite. At this time, the man reading the newspaper looked up and met the lady.

There is a trace of warmth in this lady's eyes. The man was slightly stunned, then casually lowered his head, ready to continue reading the newspaper. But he seemed to think that the lady's burning eyes were still on him, so he looked up again.

Sure enough, the lady opposite was very affectionate and smiled at him. The man was a gentleman and smiled back in a friendly way. When the time is right, the lady stands up and goes straight to the man's desk. Four eyes look at each other, and all is silent.

The lady skillfully took out a pen from her bag, looked at the man affectionately and began to leave her phone number in the newspaper. But at this moment, the unexpected ending happened.

I saw that the man suddenly grabbed the newspaper and was furious. He waved the newspaper wildly and drove the lady away. It turns out that he really can't stand that even the most touching woman in the world is so casually smeared in his newspaper ... "

15. Himalayas- Stop joking!

Automobile advertisement

On the roof of the snow-covered world, the wind is flying all over the sky with snowflakes. Two climbers struggled up the main peak along the steep cliff.

As professional climbers, they are all equipped with the best climbing equipment, but even so, because of the extremely steep road, long journey and fighting alone, it is really difficult for them to reach the sky on their way to the top.

However, in the end, they all succeeded with extraordinary perseverance and excellent professional skills. Just as they stretched out their arms and looked down at the mountains and roared with the pride of the conqueror, two clear car horns suddenly came from their ears.

Looking sideways, my god, it turned out to be a big truck driving slowly in front of them-they reached the summit after suffering and death! The truck driver didn't seem to notice. He rolled down his window, greeted two stunned climbers and said, "Hey, guys, is it far from Ang Goudal?"

The soldiers told him that this was the Himalayas. Hearing this, the truck driver thought he was joking with himself and replied discontentedly, "Himalaya-?" Don't tease. "

Screen advertisement: "Ural trucks can be seen everywhere."

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