Are Taobao and Tik Tok flagship stores the same?

1, platform difference: Taobao flagship store refers to the official store opened on Taobao or Tmall platform, while Tik Tok flagship store refers to the official brand store opened in Tik Tok Store or Tik Tok Mall, belonging to Alibaba and ByteDance respectively.

2. Operation mode: Taobao flagship store pays more attention to the traditional e-commerce operation mode, including search optimization, promotion activities, advertising, etc., while Tik Tok flagship store combines the characteristics of short video and live content marketing to attract traffic and promote sales through content.