How to name the trademark of dairy products?

When naming dairy products, I think the following basic rules should be observed:

The first basic principle is that if your company is newly established and there have been companies before, it is best to make consumers feel the same way, because in this way, the image of the company can last in the eyes of consumers and be easily associated with them.

The second basic principle is upgrading. The upgrade is mainly to further enhance competitiveness. If it's just a new product name, but it can't upgrade the old product, it's very unfavorable to the corporate image. For some relatively traditional companies, in order to ensure the upgrade effect, parent brand is often chosen as the way to promote sub-brands.

The third basic principle is that the name should have an influence, and the brand name itself should have a certain influence, but there are still too few brands and trademarks that really have an influence at present.

The fourth basic principle is to have a global awareness. Of course, this has a lot to do with the positioning of the product. If the products are sold all over the world, then the name should be atmospheric and have a certain international color, so it will be more popular in foreign markets.

Finally, the name must be auspicious. If it is unlucky, it can be said that it is a taboo in business, which will not only make people have bad associations, but also affect the acceptance of the public, thus affecting the market of products, and the final income will be greatly reduced.

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