Snack business plan

Snack Food Business Plan

In our mundane day-to-day lives, we have access to more and more business plans, which are written summaries of the business that the entrepreneur plans to create. Drawing up a business plan need to pay attention to what problems? The following is my help to organize the snack business plan, welcome to read, I hope you can enjoy.

Snacks business plan 1

1: Develop a strategic plan for the development of the new store

When opening a new store, the future development of the new store should be strategically planned. Such as the speed of the opening of the store, the size of the opening of the store, the development prospects of the new store. When looking for new store opening opportunities, there are usually two options: one is to add new retail outlets in cities that already have retail stores; the second is to open new retail outlets in cities that have not yet opened for development. The first is an easy decision, while the second usually requires a more comprehensive and systematic decision-making process. For the individual investor, the store opening program should often focus more on short-term business projections than on long-term store opening plans.

2: Conduct a market survey to determine the intention to open a store

Conduct a rigorous market survey to identify retail opportunities and decide on the intention to open a store, such as the number of stores to open, the region, and so on.

3: choose to open the store format and retail store size

Clothing shoes and hats for sale in many types of business, from the investment point of view, there are self-chain stores, franchises, first-class distributor mode. From the point of view of the presence or absence of physical stores, there are catalog outlets, ground floor, store in the store, apparel trade city, clothing retail exhibition, mobile stalls, etc., clothing brand enterprises can also be based on the needs of the operator, the choice of the form of franchise stores.

4: Choose to open the store in the region

Choose to open the store in the region, usually to analyze their own business advantages, first in the center of the city of the less competitive store, and then as an axis to the surrounding city radiation, which is a more secure method.

5: store site investigation and selection

After selecting the city to open the store, we should conduct a detailed analysis of the business district to determine the specific address of the store. Usually have the conditions of the store should be the following four characteristics: First, the selected location in line with its brand image; Second, the transportation is convenient; Third, the flow of customers to be large enough; Fourth, to choose the right competitors. In apparel retail, competitors are usually counted as a business benchmark, to attract target customers, adjust the business strategy has a positive effect.

6: Develop a plan to open the store and implement

The retail store to renovate, prepare to open the store and trial operation, etc., to develop a good schedule, according to the plan to implement.

7: open for business

When the staff, goods, retail store layout and so on have been arranged, to make an opening plan, to give consumers a good impression of the opening.

8: performance evaluation of newly opened stores

The newly opened stores should pay special attention to the changes in their performance, often analyze the sales situation, summarize the experience, and review the problem, in order to improve and adapt to the local retail characteristics.

Snacks business plan 2

First, the limitations of the investment store

Handholding 50,000, there are limitations to the project can be invested in, take me to open a snack bar, I can afford to rent, 80 square meters of monthly rent of 3,000 yuan or less. The best choice by the downtown and near the farmers' market place. Rent payment is best to pay a month, or three months a payment!

Second, decoration and facilities

store wall whitewash, do the ceiling, install lights and exhaust, 80 square meters at least 5000 yuan; ground ceramic decoration 3000 yuan. Kitchen decoration and facilities 4,000 yuan, 15 sets of chairs and tables 6,000 yuan, two air conditioning 6,000 yuan, tableware purchase 2000 yuan. Although the investment is not too, but to open a snack bar to reflect the elegance of the human appetite and the environment often has a certain correlation. I like to post some snacks on the wall characteristics of the introduction: origin, taste, related celebrities. On each table there are one or two of the store's snacks in the introduction of the book. The decorating period is one month.

Third, business characteristics

The biggest feature of snacks, is to do some people do not do well, but the profits are quite high food. If it is not a franchise, invest this 50,000, at least do the boss is a food expert, can make a variety of food to suit local habits, and then standardize the production process. I'm in Hangzhou, doing a small amount of Hangzhou Gangtai salty and light flavor characteristics, the maximum performance of Cantonese style.

Fourth, open the snack bar staff use

Please two shifts of staff, a cashier, a table and dishwashing, three in the kitchen-style window operation, a send takeaway delivery. The cashier is the owner or a comparable person when it comes to the management of discount promotional issues. Employees to uniform clothing, employees hired to pay a deposit of 200 yuan, uniform clothing issues almost counted as an investment offset, not counting the investment in uniform clothing. Employee basic salary of 800-1200 yuan, and then 5% of the monthly turnover to do employee bonuses, according to the average distribution of attendance.

Fifth, marketing strategy

1, in order to save costs, you can print business cards type of small ads distributed in the vicinity of the neighborhood or store or market. In addition to decorative furnishings and then stay 3,000 yuan to do liquidity, try to use in advertising.

2, a month before the opening of the distribution of 20% off coupons.

3, draw cards discount. Cash register to prepare a deck of 60 cards poker, there is a 1, a 2, a 3, a 4, a 5, a 6, a 7, an 8, a 9, a king, draw the king, buy 10 yuan more than 10 yuan ticket coupons, draw 123456789, draw what, according to the number of drawings set the rate of discounts, such as draw 8, 20% discount, the purchase of 10 yuan coupons and then send more than 2 yuan; plus not discounted 50

Six, open store gross profit

This snack bar, basically morning, noon, evening and night snacks can camp, the daily target turnover of 3000-5000 yuan. That is, the gross profit of 1800 yuan, excluding staff wages and expenses 14x60

snack business plan 3

First, the prospects for development

Since junior high school I began to live in the school, I am well aware of the headache of the " food " problem, that is, the cafeteria meal The problem. Because school cafeterias are generally made in the form of large pots of food, they are rarely popular with students, even though they are less expensive. Students' complaints about canteen meals are even more "time-honoured". Although college students can eat off-campus, most of them are still willing to eat in the school cafeteria due to economic factors. The quality of meals is not guaranteed, which will lead to many problems. Students cannot keep up with their nutrition, and some of them even often do not eat. As a result, malnutrition, stomach problems and other diseases that should not appear in college students are also common, which sowed hidden dangers for students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of the cafeteria and restaurant, open a student self-service nutrition fast food restaurant.

Second, the store profile

The store is located in the center of the university gathering, mainly for the risk assessment of the customer base is college students, teachers, and part-time workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, as well as specialty cold drinks and casual dining. Breakfast is characterized by Zhejiang and other southern snacks, of course, local snacks are also indispensable. There are many varieties, full flavors and rich nutrition, so that diners have more choices. For lunch and dinner, there are dishes with different flavors from north and south. And the non-meals provide a variety of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platters and so on. The restaurant adopts the self-service fast food method, so that customers have a more relaxed dining environment and more space for choice. The restaurant is decorated naturally, casually, with a modern atmosphere, the walls are light and warm colors, the kitchen layout is reasonable and exquisite, with good lighting, and the overall perception is between the nature of the family kitchen and the nature of the hotel kitchen.

Three, the development strategy

1, the restaurant opened before the advertising campaign, because the main customer base is for students, and students in the speed and breadth of information transfer is very large, so the publicity can not be used to spend too much effort, just flyers or multimedia (such as: sound) and other forms of simple advertising can be.

2, the restaurant takes the buffet way, free tea and fresh soup. And the quality of rice is relatively better than the competition, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant also launched a barbecue + cold drinks, eight treasures of rice and other couples packages, due to the vacancy of the casual diet, which will also become a major feature of the restaurant.

3, there are many students accustomed to the three o'clock and one line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the geographic location selection will not be too far away from the school gate. The restaurant will also introduce take-out service in due course, which will be done according to different situations. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to deliver a certain delivery fee, so there is an advantage, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two takeaways, so it is also able to increase sales.

4, the restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact the farmers, so that it is free to collect regularly, so can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment is to attract more customers.

5, the summer vacation period although the source will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce the amount of production, shift the focus of the service, etc., in order to improve the business situation in the summer. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.

6, the market economy is a fast-growing, changing, dynamic, so we must take a long-term view of the development of an enterprise and analyze the production of a long-term plan, every stage of the operation of the overall situation should be summarized, and make the next step in the plan, so that the development of a ladder-like pattern. After stabilizing the operation, you can consider expanding the operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, can be specifically for students to provide food and drink catering industry development, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise.

Four, restaurant management structure

store manager and cashier 1, 1 chef, 2 waiters.

Business philosophy focuses on the following:

Main cultural characteristics: health care, humanistic care

Main product features: vegetarian meals with therapeutic health care functions

Main service features: membership tracking service

Main environmental features: a green dining environment with a traditional cultural atmosphere

V. Market Analysis

In the university cafeteria diet has been a problem, the university risk assessment of the poor quality of diet has become a recognized problem, just to meet the students' food and clothing problems, while the quality is far from meeting the requirements of students. The dietary situation in some universities is worrisome, and there have even been cases of collective poisoning in some university cafeterias.

This program is based on this point, in order to protect the dietary safety of college students, improve the quality of food for college students, the establishment of the University Dietary Alliance, aims to provide college students with low-priced, safe and high-quality and rich in characteristics of the food, and at the same time, for the colleges and universities to provide a certain amount of work-study positions, to help the poor students to better complete their studies.

Sixth, promotion and market penetration

Pre-publicity: large-scale, high-intensity, large investment.

Post-promotional: Emphasis on existing customer relationship management, through which word-of-mouth marketing. Regular planning and organization of specific activities such as sponsorship of school parties to promote this, through activities to remind customers of the consumer awareness. For holidays, carry out targeted promotional strategies such as flyers.

Seven, financial analysis

1. According to calculations can be initially derived from the restaurant opening start-up capital of about 10,600 yuan (site leasing costs 2000 yuan, food and beverage health permits and other documents such as the cost of applying for the cost of 600 yuan, the site renovation costs of 3,000 yuan, the purchase of kitchen utensils costs 1,000 yuan, basic facilities and other costs 4,000 yuan). The cost of 4000 yuan).

2. The cost of the operation phase mainly includes: staff wages, material procurement costs, site rental costs, taxes, utilities and fuel costs, miscellaneous expenses.

3. Daily operating financial budget and analysis According to the budget analysis and survey, we can initially determine the market capacity, and roughly estimate the total daily turnover of about 800 yuan, the rate of return of 30%, which can be calculated that the payback period of about three months.

VIII, marketing mix strategy

1, tangible marketing strategy Due to the economic strength of the restaurant is still weak, so the initial stage will be taken to avoid the virtual marketing strategy, avoid a large number of hard advertising and marketing, and to take a set of effective "commitment to marketing" for product promotion. Through the menu, posters, cultural brochures, advertising, promotional activities to consumers to publicize, advocate "Tianzhisu" business purposes and concepts.

2, skillful marketing strategy Make continuity, planning will determine the restaurant to avoid the defects of the ordinary restaurant customer loyalty is not high has an inherent advantage, in order to make the restaurant can establish a sense of authority and trust in the minds of customers, the restaurant will set up a set of complete member information feedback system to achieve the marketing commitment.

Nine, vigorously build "green food" brand image

According to the restaurant business competition, strong imitation and therapeutic products have the characteristics of the seasonal strong, to realize the enterprise's external culture and hidden culture of organic integration, strengthen the enterprise's brand protection awareness and ability. Brand protection awareness and ability. Focusing on the core brand characteristics of "health and green", the restaurant realizes its marketing objectives by establishing a green image, developing green products, implementing green packaging, adopting green logos, strengthening green communication and promoting healthy consumption. As a restaurant to carry out green marketing, we have a natural advantage, the restaurant will strictly implement the standards of green restaurant, whether from the procurement of raw materials, food processing or health environment, will be strictly controlled. Efforts to create a simple and elegant and fashionable dining environment, through the layout of the restaurant design, decorative style, temperature, etc., reflecting the concept of health and green.

Ten, store design

1, visual identity

store name: on the one hand, it should be closely related to their own business, on the other hand, to take care of the operation of the place is within the campus, to be close to the campus characteristics, easy to campus groups to love and accept, the name of the store should have a style, means a long time.

Color: yellow, red, orange and other warm tones, supplemented by light and lively cold tones. Show fashion, trend, elegance, taste.

2, store layout

Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, the effective use of space, on the one hand, it seems to be staggered, does not show the sense of openness and blandness. Appropriate design of some of the more private tables, and then a long stay customers fully enjoy the mood of the pleasant and comfortable. Partition layout, so that each sub-group of consumers have their own favorite corners and tables.

Lighting and lighting: Lighting is an important element of the restaurant hall decoration, choose a variety of different styles of lighting can effectively increase the beauty of the restaurant. Lighting is an important part of the atmosphere of the restaurant, you can choose different colors of light, baked restaurant pleasant atmosphere. At the same time, customers should retain the convenience of adjusting the lighting in their own space according to their own requirements.

Wall decorations and curtains: timely adjustments in accordance with the season, a variety of fabric materials, patterns, colors try to look harmonious, show the restaurant's style, close to the consumer sensory enjoyment.

Table: table design and placement should be generally harmonious, individual differences, to avoid giving consumers the same feeling as the stall.

Artifacts: the choice of artifacts should be close to the atmosphere of the restaurant and consumer preferences, highlighting the taste of the restaurant.

Tableware: clean, neat, should reflect the characteristics or image of the cafe.

Background music: romantic, soft light music, moderate loudness.

XI, market risk

1, internal management risk:

Catering is a relatively low technology content of the industry, but it needs a strict risk assessment of the management in order to win the consumer's trust, for the majority of China's self-managed restaurant most of the existence of loose internal management, the quality of service personnel, how to establish a modern enterprise system? Low, how to establish a modern enterprise system, sound business mechanism to strengthen the internal management of the enterprise is related to the life and survival of the enterprise, success and failure.

2, the risk of raw material resources:

The restaurant's raw materials are mainly fruits and vegetables, beans, mushrooms, is today's most popular green, natural and non-polluting food, especially the restaurant is a health-care-oriented restaurant, so the selection of raw materials requires professional knowledge and technical investment, so that it is conducive to the procurement of fresh, natural, non-polluting green food.

Snacks business plan 4

A market analysis

The explosion of the Jiangcheng food a great - Qixiang beef bone meat and its series of beef hot pot, beef noodle, in Wuhan has formed a number of food streets and countless snack stalls. Rapid development in Hubei, a great impact on the traditional Han snacks hot dry noodles, in the trend of replacement. North and South of the East and West of this flavor snacks, from acceptance to welcome, the potential will be shaped

into a climate, more spread across the country. The popular Qi Xiang Beef Bone Meat series, in its cooking process by adding nearly 30 kinds of herbs, seasonings, bone juice, bone oil, bone membrane, bone meat of the delicious cooking to the best state, so that its flavorful, nutritious. Let people eat and want to eat, really long aftertaste, stay back and forth, experts comment, its rich trace elements, calcium and high nutritional million points, is the beauty of the health care of the body. Ensure that breakfast nutrition, improve the quality of life, but also the pursuit of contemporary people. In the local traditional snacks to add this unique flavor varieties, will be particularly favored. The country's three meals a day, eaters are rare. So every family will make money. This is one of the important reasons for its rapid development.

Another important reason is that the investment is less, the technology is good to master, easy to keep secret. Laid-off workers, retired workers and farmers can open this store. A few thousand dollars investment is not a problem. The key to the technology in the soup, nearly thirty kinds of ingredients can be sewn in a gauze bag, can be recycled after use, easy to control the boss, easy to confidentiality.

Second, the estimated investment

1, technical investment of 300 yuan (correspondence 298 yuan)

2, equipment investment: A: 10 sets of tables and chairs that is, 20 chairs, 10 small tables, counting 1,000 yuan; B: Deluxe hot pot 5 counting 250 yuan; C: cooking utensils 300 yuan; D: tableware 300 yuan; Billboard 150 yuan. The total is 2,000 yuan.

3, rent a house: 20 square meters front room, monthly rent of 1,000 yuan (500 yuan for the county) quarterly rent of 3,000 yuan.

4, working capital: 700 yuan.

The above investment estimate total *** for 6000 yuan.

Third, cost and profit analysis: (small-scale county)

1, beef bone meat: 80 pounds of sales per day, (including buy home, eat in the store and supermarket sales), its comprehensive cost (including water, coal, electricity and rent) about 300 yuan, its income of 600 yuan, a profit of 300 yuan.

2, beef hot pot: 20 hot pots per day (including water amount of beef, mutton, donkey hot pot) 20 yuan -40 yuan per pot, its minimum

minimum income of 400 yuan, the cost of 280 yuan, a profit of 120 yuan.

3, Beef noodle: sell 200 bowls per day (meat and vegetarian each office) 2.5 yuan and 1 yuan per bowl, income of 350 yuan, the cost of 150 yuan, profit of 150 yuan.

4, the wages of employees: according to 4 people (1000 yuan + 400 * 3 = 2200 yuan / month, 75 yuan / day)

5, a variety of taxes and fees 25 yuan / day.

The profit of the above three items is 570 yuan, minus 100 yuan expenses, the daily net profit of 470 yuan. The annual profit is more than 100,000 yuan.

Fourth, marketing recommendations

1, three projects together, breakfast with beef bone broth to make meat noodles, middle and dinner in the same time as the beef bone meat, you can increase the beef, mutton, donkey meat hot pot.

2, to ensure the quality, medicine, seasoning can not be less, meat should be good.

3, to give a full portion, flour can not be less, the ingredients (chili oil, coriander, etc.) can not be less, beef and beef can not be less, to ensure that a long time. (The cost is calculated according to the full material).

4, quality service, treat your eaters, be polite, courteous, tolerant.

5, extended service hours, the city can be open 24 hours.

6, for old customers, big customers can give small souvenirs.

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