Basic knowledge of radio stations

A radio station is a general term for radio stations, which refers to one or more transmitters or receivers, or their combination (including ancillary equipment) necessary to carry out radio communication services or radio astronomy services. What do you know about radio? The following is my radio knowledge, I hope you like it!

1, radio station

Include AM broadcasting and FM broadcasting. Broadcasting can be divided into wireless broadcasting, wired broadcasting and data broadcasting.

Radio communication technical equipment. It consists of transmitter, receiver, antenna, power supply and accessories.

2. Internet radio

A radio station built on the internet. Internet radio has moved the traditional radio station to the Internet. There is no bulky cataloging equipment on the Internet, only portable computers. There is no launch tower, only a network extending in all directions; Listen to the radio without a radio, just sit in front of the computer and tap to hear the voice of the host. Internet radio refers to converting the audio or video data being played in a computer into a format that can be directly transmitted on the Internet through an encoder. Users can download the encoded audio information when logging on the website of the radio station, and then convert the audio information into sound through related software such as Realplay or Winamp. Network radio does not need to occupy satellite frequency band and frequency resources, and its broadcast effect is affected by network bandwidth. [ 1]

3. Radio Raider

(1) Types of radio stations

Choosing the right radio station type is a key step to do a good job. The types of radio stations include emotions, stories, music, film reviews, news and so on. Personal radio stations suggest starting from the vertical field and need to consider their own hobbies. For example, news stations can pay attention to star information, science and technology information, game information and so on. And star information can focus on the information of a star, so as to find the appropriate style type in this field as much as possible, thus forming its own characteristics.

Choosing a good type of radio station also needs to consider the source of broadcast materials. How to provide a steady stream of high-quality radio programs, the first thing to consider is the radio manuscript and background music. For example, the emotional story radio station needs emotional story articles. Mo Qing. Com has selected the latest emotional story articles from the whole network, and you can find articles suitable for your radio station on the website.

(2) Name of the station

It is also important to choose a good radio station name. A good radio name can not only bring profound influence to fans, but also be beneficial to the brand promotion of radio stations. How to choose a good station name? First consider your radio station type, according to your radio station type, according to? Easy to remember, pleasant to listen to, unique? Three principles for determining the station name.

(3) Radio publicity

Radio promotion is to let more people know and listen to your radio, but it is more important to like your radio and become a fan of your radio. Therefore, we should realize that doing a good job of programs is the premise of radio promotion. First of all, you should ensure the quality of your radio programs, and then do radio promotion, so that the efficiency of radio promotion will be higher.

When your radio station is distinctive and attractive, it needs to be known by more people. At this time, you can promote it through Post Bar, QQ Group, Weibo, WeChat and other channels. Be clear about your fans when promoting. For example, the radio station about One Piece can be promoted in One Piece Bar.

4. Advantages of Internet radio

Compared with radio stations, Internet radio stations have the following advantages:

One is swiftness and infinity. Just like AOL's internet wave in the United States, the number of people who get the news they are interested in from AOL every day is more than the total number of readers of the top newspapers in the United States 1 1. In prime time, AOL has as many readers as CNN or MTV. Compared with traditional radio stations, network radio stations have a huge amount of information and can be classified in a structured way, which is more useful and incomparable to traditional radio stations. Moreover, the real-time reporting ability of network radio stations far exceeds that of traditional media.

The second is interactivity and personalization. These two characteristics are also consistent in some respects. Internet radio is a two-way interactive communication between sender and receiver. Users can have more autonomy when they get information on the Internet, that is, they can control and choose when and how to get information, and they can also comment and feedback on a piece of information they receive at any time. This kind of feedback information constitutes an interactive text that flows in two directions or even repeats many times.

The third is the communication advantage. Internet radio also has the advantage of multimedia communication, which is based on the development of streaming media technology. On the one hand, the development of network technology is a prerequisite for the emergence of streaming media; On the other hand, with the addition of webcasting, the network is more attractive.