I am now in urgent need of a dairy marketing program for Hebei, Tianjin, Beijing, Shandong and other surrounding areas

Generally a complete marketing plan must include the following points:

A: market background and environmental analysis.

1, the basic situation of the market. Including the size and growth of the market, the total volume and total amount in the past few years, and the sales situation in different regions.

2, the trend of customers in terms of demand, concepts, buying behavior, and ways.

3, the situation of the main competitors of the enterprise. Including its market size, objectives, market share, product quality, target consumers, prices, channels and other information.

4, the basic situation of the enterprise's distribution channels. Including the relative importance of each distribution channel, business capacity, store situation, incentives.

Two: Based on the above information, use SWOT analysis to conduct a detailed analysis.

1, the advantages and disadvantages within the enterprise (brand, price, quality, packaging, channels, market share, competitors' capabilities, etc.).

2, the opportunities and threats of the external environment faced by the enterprise (consumer demand changes, changes in government policy, etc.).

Three: Identify the main problems facing this business and the main assumptions about the future. The answer to this part comes from the results of the SWOT analysis.

Four: Set goals and they must be specific.

V: Choose a strategy. The main considerations are target market, core positioning, marketing mix, and budget.

VI: Control, monitor and manage with small activities.

VII: Contingency planning.

The above is the outline, the following we analyze the specific operational steps:

I. Market research.

1, including Hebei, Beijing, Tianjin, Shandong and other neighboring areas of the consumption level, high-end consumer spending characteristics, spending habits, spending places, spending ways.

2, competitors' sales, product quality, channels, product influence.

3, Shandong, Beijing and other regions of the dairy market size.

4, provincial satellite television, prefecture-level satellite television rates, coverage, and so on.

Two: analyze the financial strength of the enterprise, marketing experience, target customers, etc., to find out the strengths and weaknesses of the enterprise, the opportunities and threats faced.

Three: determine the marketing mix. Personally feel that since it is a new product on the market, and the face of the city's high-end market, it is recommended to adopt a fast skimming strategy, so that you can quickly recover costs, but also as soon as possible to cultivate the degree of customer loyalty to the brand.

Four: the management and monitoring of marketing activities. In the entire marketing activities, each link must have a person in charge, mainly play a supervisory role.

Overall, this marketing campaign is to determine the marketing mix based on your research information, which is the most important.

But since you didn't state the strength of the business and the basics of the research material in your question, I can't really answer.

But I personally feel that the listing of new promotional activities, especially in the face of the high-end market, the first impression is the most important, this first impression is to put it simply is the show. If your rehearsal went up, the scene is hot, that attracts more people, profits naturally come.