What are the methods of microblog promotion?

The methods of microblog promotion are as follows:

1, activities in Weibo. Hold some activities regularly or irregularly, such as city activities, prize-winning activities and online activities.

2. Personal label. Tags can include website name, website address, promotion keywords, etc. In this way, when others search for related keywords in Weibo, they can find them.

3. Micro-group. Micro-groups have many advantages, so it's best to build a micro-group by yourself. More than 300 fans, meet the release, pay attention to this number to build your own micro-group. Microgroup is a hidden advertising platform. If there are more people, you can publish relevant marketing activities, and poor students are also easy to interact. You can also go to other people's micro-groups and advertise.

4. micro-topic. This is very important, can be used as a regular promotion, well-run, can bring a lot of traffic to the website. Pay attention to hot topics in Weibo every day, and make corresponding replies and comments.

5. billboards. This place similar to micro-topic is a hot topic. You can collect and publish related content, and you can also reply and comment on corresponding hot topics.

Extended data:

Weibo promotion takes Weibo as the promotion platform, and every listener (fan) is a potential marketing target. Every enterprise uses the updated Weibo to spread the information of enterprises and products to netizens, thus establishing a good corporate image and product image. The updated content can be communicated with you every day, or there are topics you are interested in, so as to achieve the purpose of marketing. This way is the new marketing in Weibo.

A key principle of enterprise microblog promotion and marketing is "customer-centered". Enterprises can interact with customers at different stages of consumption and gradually establish emotional relationships. In the stage of consumer cognition, we can actively discover the needs of potential customers and help consumers understand the basic functions of brands and products; In the stage of consumers' purchase, customers' inquiries can be answered in a targeted manner, thus promoting the achievement of purchase decisions.

References:

Weibo promotes Baidu Encyclopedia