What is the future development trend of the clothing market?

1. How do China garment enterprises spend the winter? What should clothing enterprises do? How to keep out the cold for the winter? Experts suggest that enterprises must learn to save themselves if they want to survive, and put forward seven self-help schemes: 1, combining interests * * * 2, changing business model 3, changing marketing model 4, changing product structure 5, improving product grade and added value 6, reducing enterprise scale 7 as soon as possible to prevent bad debts in dormant accounts.

Chapter II Future Development Trend of Women's Wear Market

First, the characteristics and present situation of market development

Second, the domestic clothing market production and sales situation

Third, China women's clothing market sales characteristics

Section 1 Comparison of Benefits of Women's Wear Industry

In the second quarter, the social and economic development of China brought changes to the development of women's clothing market.

I. Macroeconomic Development of China

Second, the price level and residents' income and expenditure

Thirdly, the individuation of women's clothing has gradually become prominent.

4. Healthy clothing will become a bright spot of consumption.

Section III Diversified Characteristics of Marketing Channels (Case Analysis)

First, large department stores

Second, large supermarkets.

Third, the monopoly chain

Fourth, clothing retail stores.

Verb (abbreviation for verb) professional market

Sixth, brand products.

Seven, direct-sale stores

Eight, franchise stores

Nine, online shop

Chapter III How to Adapt to the New Fashion Trends?

It is human nature to pursue beauty. People's aesthetic requirements are colorful and endless. If formal beauty can reflect people's inner consciousness, then the form that can directly express people's inner beauty is people's clothing and its decoration.

First, how to adapt to and keep up with this "dressing tide"?

1. First, modeling. Modeling is the skeleton of clothing and an important factor in the beauty of modern clothing.

2. Secondly, the style and color. When choosing clothes, we should not only consider the shape first, but also ignore the style and color of clothes.

3. Third, fashion trends. The fashion trend of clothing is caused by designers grasping the environment of the times and people's psychological requirements, making clothing tend to a certain shape, style and color, and making consumers interested.

Chapter IV How to Deal with the Financial Crisis and the Normal Operation of the Market

Confidence, Motivation, Breakthrough and Sustainable Development

I. Confidence

Step 2: Get ready.

1. "gaining power" means accumulating your own strength and taking defense as the attack. Actively adjust when the market environment is not good.

When the storm comes, the long-distance ship has strong ability to resist wind and waves. How to resist the wind and waves at sea or return to a safe haven to avoid rest is "ready to go."

3. Whether to find a calm sea without smoke and fire is the industrial transformation and upgrading.

Step 3 break through

1. Manufacturing format: moderately adjusted.

2. Brand form: internal expansion and external expansion.

3. Business form: undertaking development.

4. Integration and sublimation.

Four. sustainable development

First, build a platform for the park.

Second, build an alliance platform.

Third, build a network platform.

Case Study: Menglan Home Textiles: Quality, Marketing and Culture.

In the second quarter, under the crisis, seven strategies for enterprises to integrate network marketing in 2009.

Small and medium-sized enterprises integrate network marketing;

Do you want to be a brand or a salesman in 2009? Inspired by the thinking of entrepreneurs, some experts believe that the current economy has experienced the Great Depression, and they can turn their attention to the brand and culture of enterprises. Some experts also believe that being a brand now is definitely a dead end. It's better to be pragmatic. We should do sales and make achievements. So that we can live a better life. We all know that now is the era of "the leftover is king". Whether it is brand or sales, who can stick to the end is king.

1. Who can really read the hearts of consumers?

2. E-commerce marketing allows consumers to dilute costs.

3. Giving customers convenience means giving themselves profits.

4. Two-way communication is an expert in e-commerce marketing.

In the third quarter, under the crisis, eight forces of integrated marketing in 2009

1. product base point force.

(1) How much is the homogenized product?

(2) What should we do in the face of the heavy volume market?

2. Competitive fulcrum strength

(1) What about small enterprises, weak enterprises and up-and-coming enterprises?

(2) The vast majority of enterprises are destined to compete with great disparity in strength!

(3) With the fulcrum, we can fight big with small.

3. Product combination power

(1) product line planning

(2) Dilemma: If you don't cut the price, you can't sell it. If you cut the price, there will be no profit!

4. Channel linkage.

(1) China market channel characteristics

(2) Manage the channel operation of the second batch of suppliers.

5. advertising motivation.

(1) What is a good advertisement?

(2) Why are 60% advertisements wasted?

(3) advertisement operation that is valid twice.

6. Brand growth.

(1) Why are some brands almost the same as their competitors, but they can grow at a high speed?

(2) What have these successful brands created? How are they different from those brands that have little or no growth?

7. Sales execution.

(1) objectives and incentive system

(2) Marketing performance of sales financial audit department

(3) Customer management system

(4) reporting system

8. Core competitiveness

(1) In the next decade, the core competitiveness of China enterprises will come from marketing.

(2) The power of competition comes from marketing, and the power of marketing comes from integration.

(3) The power of integration comes from the creation and aggregation of seven forces.

Thinking: Means 1: Establish high-end brands and avoid low-price competition.

Method 2: Promote the brand to attack the city and plunder the land with culture.

Means 3: Diversification of sales channels.

Means 4: Improve the upstream construction.

Means 5: Absorb European and American fashions and build Han Feng.