How should enterprises face the market economy environment

Reprint the following information for your reference.

Classification of enterprise external environment

1. The political environment refers to the national policies, laws and regulations and the development of the political situation at home and abroad.

2. Social environment refers to the income or purchasing power of population and residents, and the cultural and educational level of residents.

3. Technical environment refers to the scientific and technological level and development trend related to this industry.

4. The economic environment includes the macroeconomic situation, the world economic situation, the position of industry in economic development and the direct market of enterprises.

Among them, the direct market of enterprises is the most closely related and influential environmental factor. Specifically, it includes sales market, supply market, capital market and labor market.

Whether the external environment directly affects the enterprise can be divided into general environment and specific environment. General environment refers to the macro environment that can affect all enterprises in a specific society, and the impact on enterprises is indirect. Specific environment refers to the micro-environment that can directly affect an enterprise.

According to the influence of external environmental factors on the production and business activities of enterprises, the external environment of enterprises can generally be divided into three categories:

(1) macro environment;

(2) industry environment;

(3) Business environment and competitive advantage environment.

The three environments are interrelated and influence each other, and have the characteristics of complexity, dynamics and uncertainty.