Will fast food impact traditional brands?

According to the existing research, time-honored enterprises are embedded in social networks in the long-term operation process, and have formed a continuous relationship of trust and mutual benefit with customers, suppliers, distributors and other social network subjects, thus obtaining high-quality resources and information, which provides an important development foundation for the long-term development of enterprises. In addition, the absorptive capacity directly affects the time-honored brands' use of social network capital to obtain valuable resources and information, and promotes enterprises to create value, which in turn helps to improve enterprise performance. However, in the highly competitive business environment, some time-honored brands are not fully and effectively embedded in mature social networks and absorb external social network resources and information to improve the quality of products operated by enterprises.