GAC ean will operate independently, and the fourth model ean y will be launched in the world!

At present, the new energy vehicle market can be roughly divided into three camps, one is the new power of making cars represented by Tucki, Weilai and Ideality, the other is the old new energy vehicle enterprises headed by BYD, and the third is the new high-end new energy brands or series launched by traditional vehicle enterprises. Among them, there is a trend among traditional car companies, that is, from a new energy product or series, it gradually develops into an independent new energy brand, or directly launches new brands, and constantly enhances the weight of new energy vehicles at the strategic level, such as independent Geely New Energy and the newly released Dongfeng Lan map.

Recently, an independent new energy brand camp has been added. At the Guangzhou Auto Show in 2020, Guangzhou Automobile Group announced that Guangzhou Automobile Aian brand will operate independently and be positioned as a high-end intelligent electric vehicle brand, and the company was renamed as "Guangzhou Automobile Aian New Energy Automobile Co., Ltd.".

While announcing the brand independence, GAC Aian also brought the fourth model-Aian Y, which was positioned as "Super Smart Pure Electric SUV" and made its world premiere at the auto show.

The independence of GAC Ai 'an is a decision to kill two birds with one stone.

Just as whether going public needs to consider whether it is beneficial to the future development and long-term interests of Guangzhou Automobile Group, Guangzhou Automobile Group will separate Guangzhou Automobile Aian, perhaps considering doing so now, which will greatly promote both Guangzhou Automobile Aian itself and the independent business of Guangzhou Automobile Group.

As far as Guang Qi 'an is concerned, after independence, he will have more independent decision-making power and greater development space, and at the same time, he will enjoy more resources of the group and have a deeper synchronization with the group in the whole industry value chain. Earlier, rumors broke out that GAC Ai 'an was seeking independence. At the moment when the new forces of building cars are forming an IPO boom, many people speculate that GAC Aian will land on the science and technology innovation board after independence, but there is no official news in this regard. No matter whether it is listed or not, there is no doubt that the strategic position of Guangzhou Automobile Aian in Guangzhou Automobile Group has been further improved.

As far as Yuguang Automobile Group is concerned, the independence of Guangzhou Automobile Aian will further enhance its brand. After independence, GAC Aian focused on the high-end market. While other car companies have launched their own high-end brands, GAC Aian will assume the upward responsibility of some GAC groups. In addition, with the independence of Guangzhou Automobile Aian, the independent business of Guangzhou Automobile Group has also been sorted out. Guangzhou Automobile Aian and Guangzhou Automobile Chuanqi will become the two wings of their independent sectors, strengthening the independent business with weakened advantages at present. At the same time, the development of new energy vehicles of Guangzhou Automobile Group will also enter a new era of development. ?

The Independent Strength of Guangzhou Automobile Aian

Although it has only been established for three years, GAC Aian has developed rapidly, and has repeatedly made breakthroughs in product innovation and market sales. It is understood that during this year's 1- 10 period, GAC Aian accumulated sales of over 45,000 vehicles, up 72% year-on-year, becoming the fastest smart car enterprise in the world to achieve production and sales of over 100000 vehicles, among which Aian continuously 10 month occupied the top spot in the sales of medium and high-grade pure electric smart cars.

In addition to market sales and reputation, GAC Aian has always been a leader in the technical field, and has innovated a lot of scientific and technological achievements in the fields of EV and ICV, including pure electric exclusive platform, "three-in-one" electric drive, GAC's fourth-generation battery management system, ADiGO3.0 autopilot, 5G intelligent health cockpit and other technologies, and is still in the leading position in the world, providing many consumers with "one-step technological enjoyment".

On this basis, in the future, GAC Aian will comprehensively promote the innovation and transformation of R&D, intellectual manufacturing, industrial chain, marketing service mode and organizational culture, and create better products and services.

Aian y world premiere

This year's auto show, the protagonist also has Ian Y, Ai 'an Y positioning A-class SUV, based on the unique GEP2.0 of GAC Ai 'an? Pure electric exclusive platform. From the modeling point of view, Ai 'an Y is very different from previous Ai 'an S and Ai 'an V. Ai 'an Y has a lovely modeling Q, and the front face, personalized wheel hub and hidden door handle design all highlight a full sense of the future. In addition to great differences in styling, Ai 'an Y, like its previous products, also shines brilliantly in intelligent technology.

Ian y is equipped with flagship ADiGO? 3.0 cutting-edge intelligent driving technologies such as automatic driving system, one-button remote parking in full scene and memory parking function. In terms of intelligent interconnection, it is reported that Ai 'an Y is equipped with 5G, and the voice technology will be further strengthened to control video shooting. In terms of battery, Ai 'an Y is equipped with the latest generation of battery technology of Guangzhou Automobile Ai 'an, but the official did not disclose more information about battery life and performance.

It is worth noting that the logo at the end of Ai 'an Y was changed to "Guangzhou Automobile Ai 'an" instead of the previous Guangzhou Automobile Chuanqi, and the English letter "AION" was affixed. For GAC AEON, AEON Y is the beginning of the next development journey, which is of milestone significance. Therefore, its release has also been highly concerned by the market, and there are many speculations about its price. Industry insiders predict that if the price of AEON Y is within 6.5438+0.8 million, its competitiveness should not be underestimated.

The development of new energy vehicles has spawned many new phenomena in the industry, and also promoted the continuous reform and innovation of car companies. The independence of Guangzhou Automobile Aian is driven by the market, and it is also the self-innovation of Guangzhou Automobile Group. In the future, the impact of Guangzhou Automobile Aian on the market will not only be one or two products, but the whole system strength impact of an independent brand.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.