Marketing Case Study

(1) Sony said "create a market" is based on the understanding of the overall market pattern and the potential needs of real-life consumers (its true meaning is still to truly understand the potential needs of consumers, to create new market opportunities, rather than you mentioned "the market is in the hands of entrepreneurs") (2) "How can companies "let the market go with us"? The market is ultimately in the hands of entrepreneurs") (2) "How can companies "let the market follow us"?" (Same as (1). We must have the "sense of smell" and the ability to discover consumers' obvious and hidden consumer needs and trends in the existing market: only by subverting the existing market and becoming the market leader can we achieve the goal of "letting the market follow us") (3) The inspiration of this case to me --To change the traditional market, "innovation" is the only way out. And "innovation" must do the following things: A. The face of the traditional market, the first thing to do is to go into the market, collect all the market information about the industry. That is, market research B. In the face of complicated market information, calm thinking, analyze the future consumer demand. Develop future strategies and meticulous implementation. C. The market is constantly changing. For A and B must be repeated in order to achieve continuous "innovation". That's all. My level is limited. Sorry!