What are the basic requirements of tea packaging design? What are the basic requirements of tea packaging design?

Zhonghui Design (professional packaging design company) answers:

As a beverage representing the traditional culture of China, the packaging design of tea is of great significance. There are many factors to be considered in the process of tea packaging design. The following are the basic requirements:

Outstanding features: The primary task of tea packaging design is to highlight the characteristics and attributes of tea, so that consumers can see the advantages of tea at a glance. In the design, we can focus on the color, aroma, taste, origin and other aspects of tea, so as to better promote goods and marketing.

Conveying brand image: Tea packaging design is related to a brand, so packaging design is very important in conveying brand image. The design should conform to the tonality of tea brand. For example, different types of tea should be designed with corresponding styles, so as to enhance consumers' awareness, loyalty and trust in the brand.

Bright visual effects: Tea packaging design should have bright visual effects, attract customers' attention, stimulate their interests and desires and promote sales through exquisite modeling and bright colors. For example, programs that are more colorful, visually shocking and easy to distinguish and remember.

Protection of tea: Tea is a perishable product, so packaging design should also pay attention to the protection of tea. In the design, we should consider the sealing and light-proof properties of the materials, so as to prolong the shelf life of tea and prevent mildew.

Sustainable development: environmental protection has gradually become a world consensus, and sustainable development has become a new goal of enterprise development. Compared with plastics and glass, cartons made of recycled materials have many social values such as low carbon emission reduction and resource recovery. Therefore, tea packaging design should focus on promoting and advocating epoxy products based on sustainable development, breathing fresh air in lush nature, thus spreading positive and high-end images.

The above are the basic requirements of tea packaging design. Designers need to comprehensively consider all elements and make a reasonable layout to make tea packaging more beautiful and generous, and at the same time play a certain role in marketing and promotion.

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The above is the answer provided by Zhonghui Design (a professional packaging design company). I hope it will help you.