What is enterprise hard power?

The hard power of an enterprise is all quantifiable material elements that an enterprise uses to directly support its market behavior, including enterprise equipment, workshop, capital, manpower, output, income, profit and other elements.

Enterprise's hard power is the basis of enterprise's soft power, and the promotion of enterprise's soft power can maintain, promote and continue enterprise's hard power. They are like the two wheels of a car and the wings of a bird, which complement each other and are indispensable. "

Hard power is directly perceived by customers in the process of providing products and services to customers, and is the main carrier of market competition. In enterprises, hard power can be strengthened by improving internal soft power, making products and services cheaper and better in quality; Enterprises are growing, their popularity is getting higher and higher, and at the same time they are getting more and more attention from the industry and society.

The relationship between firm's hard power and soft power;

Mutual root relationship:

Both sides depend on each other, and both take each other's existence as their premise. Hard power is the tangible carrier of soft power, and soft power is the intangible extension of hard power.

Transformation relation:

Under certain conditions, both sides can transform themselves into each other, that is, hard power can be transformed into soft power under certain conditions, and soft power can also be transformed into hard power under certain conditions.

Harmonious relationship:

The two sides are in eternal change, achieving dynamic balance through spiral rise, and pursuing harmony in balance.