Why is the physical store business so difficult to do now?

Do you often hear business friends complain that it is getting harder and harder to do business in physical stores? Many people who want to engage in physical store business dare not try it easily. Business is not good now. What is the reason?

Have you ever gone to a physical store to buy goods since Taobao? People choose online shopping, the business of physical stores is naturally poor, and the logistics industry is more and more developed. Your goods can reach you in three days at most, so it's convenient and quick without going out. There are more and more products on the Internet. It can be said that everything you need in life will be available online, and there will be some preferential activities from time to time. For otaku otaku, it is a blessing not to go out. The rise of take-away has also had a great impact on the catering industry. Many people even give up catering physical stores and concentrate on making takeout, but this is also an opportunity for catering. Many successful shops do better business than before.

The increase in rent and labor costs has increased the burden on physical stores, especially in the current bad business situation. Many businesses pass on the increased costs to consumers, and with high commodity prices, business is naturally not good.

The most fatal disadvantage of online shopping is that the customer experience is worse. The rise of new retail is a good opportunity for many physical stores. Many internet companies have begun offline layout. In terms of science and technology, Lei Jun said that he would open two or three hundred offline Xiaomi Home retail stores, and strive to open 1000 offline stores in the future. Some offline traditional retail enterprises are also extending online, such as Yonghui Supermarket and JD.COM, which have laid out O2O e-commerce. Although e-commerce has brought a lot of impact to physical stores, opportunities and challenges coexist. What do you think?