What year is the "Spring Festival Homecoming" PSA?

The "Spring Festival Homecoming" PSA was launched in 2013

The Spring Festival homecoming is the Chinese people's thousands of years of affectionate beliefs, is the cultural connotation of Chinese society for thousands of years. Respect for the elderly and filial piety is a fine tradition that has been passed down from generation to generation in the Chinese nation.

CCTV Advertising Management Center deputy director He Heming introduced, in order to do a good job of "Spring Festival home" this topic, CCTV Advertising Center from September 2012 to start planning, took more than four months, invited the international 4A companies to submit ideas, from more than 40 ideas selected 5 into production, increase each The CCTV Advertising Center started planning in September 2012, which took four months. During the shooting process of these advertisements, CCTV firmly believed that in order to move the audience, it should first move itself. Adhering to this concept after shooting the ads, CCTV organized a number of internal viewing sessions, many employees shed tears, they feel that the public service ads in the "father's lies, mother's expectations" is a reflection of each of them.