May Day children's clothing store activity theme program

Happiness big pitch "ball", the next one belongs to you.

Second, the activity time

11:00 a.m. to start

Third, the scene is ready

1, the music play (first of all, the music to create momentum, music to attract the masses, gather a certain crowd, set the scene atmosphere);

2, umbrellas set up, the staff to the scene;

3, the opening of the auspicious, publicity slogans hanging good.

Third, the main activities

With a particularly large T-shirt (the pattern is to the store name, clothing features as the content), hanging above the store, the coat inside the balloon filling, so that it is full. --Attract passersby to stay.

Two oversized pockets are designed underneath the shirt (so that it can bulge), with the left side being a "lucky bag" and the right side being a "handbag". The audience from the bottom to the top of the still paper balls, cast the party to send the corresponding gift. (Requirements: name and contact information written on the paper ball, after the event will also be drawn at random from a number of lucky people. Later, we can use this information to regularly pass on our store's latest promotional information) - to attract students to participate in it, to understand the store information.

Finally, the special coats will be photographed as art, with the names of the students who participated in our event and left their names and contact information, and then posted on the store wall. (The goal is to give shoppers the opportunity to see their names and feel a sense of pride and belonging.)

Rules and requirements:

1, the left send - 5 yuan coupons (valid for use in January). The right side to send - some daily necessities (such as laundry detergent, toothbrush, toothpaste and soap)

Lucky person gift - a pair of jeans or a fashionable T-shirt of the store. (Several)

2, cast paper ball people and the coat of the empty coat bag to maintain a certain distance, in the staff under the command of the head of the ball and take the prizes.

Special coat requirements: 1, bright colors, patterns are obvious; 2, the pocket should be large, deep; 3, before the event must be hung coat (hang where tentative)

Fourth, specific promotional activities

Program 1:

A person line, the first piece of the original price, the second piece of 20% off.

Two people, two people, the first piece of 10% off, the second piece of half price.

For three or more people (including three people), 60% off.

Program two:

All consumers who buy clothes in the store on the day, you can get a clothing store voucher 10 yuan (or membership card, you can play 8.8 percent off with the points, the higher the points, the lower the discount), with the voucher firmly grasp the guests, firmly grasp the hearts of the guests, to improve the long-term repeat business.

First, the purpose of the promotion

The use of the golden holiday, large-scale promotional activities to improve product sales, digestion of inventory and seasonal products, to stimulate the channel's activity, and effectively grasp the consumer's customer information.

Second, the promotional object

xxx's target consumer groups

Third, the promotional time

20xx May 1-7, according to the need to be appropriate to advance or extend the promotional interval, in order to ensure that the promotional activities of the amount of contact with the consumers

Fourth, the promotion of the city

National xxx retail outlets. Large-scale promotional activities are mainly placed in the three markets and usually poor sales performance of the city, so that one can just avoid a large area of harm to the brand image, the second is to significantly increase the xxx in the local sales performance and visibility.

Fifth, the promotional method

The use of strong and effective price tool, the use of multiple preferential combinations, in order to cause the color cotton revolution and the momentum of the popularity of the highlights of the strong brand and strong marketing style.

Sixth, the promotional theme

shopping seven days of joy, every day are happy

Subtitle: four major gifts to send you a surprise

seven, promotional products

xxxx series of special products

Eight, the promotion operation

(1) promotional strategy:

In order to complete the inventory of the year before the seasonal clearance of sales work, the promotion to the consumer as the main means of operation; in order to show the integrity of the brand xxx brand product line, to convey to consumers the comprehensive image of a first-tier brand, so the promotion will be carried out for all the end of the sale of products, according to the product inventory time schedule, the stock of products, the stock of products, the product of the market, the product of the market, the product of the market, the product of the market. Inventory of the product time schedule, the inventory of the product discounts to amplify, in order to generate sufficient sales, the new listing of the product appropriate concessions, in order to contact with the consumer terminal for the purpose of, and to generate a certain amount of sales;

(2) promotional forms:

This activity takes into account the major shopping malls will be launched during the May Day Labor Day for female consumers with a variety of thematic promotions and low discounts to avoid mixing these activities, will take the form of a promotional campaign for women, and will be the first time in the future, the promotion will be the first time in the future. These activities are mixed into one, will take three promotional content superimposed program to four major gifts to send you a surprise for the theme of the subscript, to attract consumers to buy multiple benefits:

1, once bought, must be sent! (The first gift) If you have ever bought top melon melon products, with an accumulation of 300 yuan shopping bills to the business network in exchange for a pair of colored cotton socks.

2, now to buy, immediately send! (The second gift) May Day seven days, designated products are enjoying the May Day happy price! New products 8.8% off, see the hangtag May Day price, buy any top melon melon products full of 200 yuan to send a pair of underpants, folded and then send!

3, special models at special prices, special send! (Third gift): The company will provide dealers with special products, special products covering underwear, threaded shirts, pants, underwear, home, shirts and so on. Special product details and supply price, market price by the customer service department.

4, even if you do not buy, you can still send! (The fourth gift): with women are more interested in additional benefits to attract female consumers to buy and product contact. At the same time, a high-value beauty products as the first prize to strengthen the promotional activities and the psychological needs of female target consumers associated with this to attract consumers to contact the brand to create the possibility of offline dissemination and try to buy.

Rule set: even if you don't buy anything at the XXX counter, you can participate in the lottery if you are willing to fill out your customer profile.

Prizes: First prize: beauty care products worth xxx yuan

Second prize: xxxx color cotton panties or equivalent xxxx products

Third prize: xxxx socks or equivalent xxxx products

Note: The number of first prize is set to three, but the specific implementation of the number of implementation and implementation of the price can be based on the actual situation of the arrangement. This activity is for female consumers to participate.

First prize prizes are purchased locally by dealers, second prize and third prize quantities are set by dealers according to the local Top Melon Gua's usual sales forecast and set quotas, the lottery box is purchased by dealers, and the customer information card used for the lottery can be made into the size of a business card, the material is the same as the business card material can be made by the customers themselves.

Customer data card design (raffle card) reference:

Note: the purchase of specials no longer participate in the purchase of free activities, the purchase of specials and participate in the purchase of free activities can also participate in the raffle. Buy gift refers to the purchase of genuine products, new products to reach how much amount, send underwear or thread shirt set / piece, gifts can be selected from the specials in a part of the special sales not to do specials, exclusively for gifts.

Requirements for the terminal:

1, the customer activity organization is strong, willing to invest, cooperate.

2, May Day activities before a large number of stocking, a certain amount of advertising before the event.

3, strictly in accordance with the company's 'promotional prices, such as can not be sold at a uniform promotional price, the company will be severely penalized.

Preparation of promotional materials (per activity point):

1, hanging flag 16 - 20 / 10 square;

2, dm leaflet 1000 / point

3, poster 1 / point

Note: Hanging flags, dm leaflets, posters, the company can be uniformly produced, the marketing manager needs to be communicated in advance with the customer to do a good job of statistics, April 15 before the number of each report back to the company's customer service department. The number of each reported back to the company's customer service department, so that the company timely arrangements for printing.

Nine, large-scale promotional activities to prepare

1, the activities of the point to send sales staff in the major shopping malls at the entrance to the activities of the dm leaflet;

2, the activities of the point in April 30 stores or specialty points at the end of the business in the stores or specialty points hanging activities in the theme of the hanging flag, posters, used to attract consumers to stop to look and bake the theme of the atmosphere of the event;

3, the specialty points in the stores or specialty points in the end of business;

2, the activities of the point of the event, the theme of the event;

3, the specialty point of the prominent place to place the theme of the background and the content of the material a (x display or other materials);

4, the activities of the area of at least 50 square meters to ensure that more than the choice of shopping malls in front of the door or walk to pick up the open plaza, but also the choice of shopping malls within the activities of the plaza, because of the activities of the first of May a lot of brands, manufacturers, so the venue to be negotiated in advance, the earlier the better.

5, in order to strengthen the attractiveness of the activities and the atmosphere of the scene, the customer can also be held at the same time in the event venue modeling, singing and dancing performances or local people like the characteristics of entertainment activities. When engaged in these activities, the preparatory work must be done, the scene stage set up, the host of the selection, the actors to determine the content of the entertainment activities should be careful and thoughtful selection.

Venue requirements: the center of the site can be built t-top, the back of the production of large background spray paint, you can walk the show, show programs, t-top around a few models, floats 10-20 sections around. Goods are all placed between the float and the t-top. All the places that can be utilized at the scene should have the top advertising spray paint, in order to create a good atmosphere at the scene.

X. Personnel arrangements

This activity is operated by dealers around the world in accordance with the program itself, in order to ensure the smooth implementation of this activity, for the implementation of the activities of the process of the two details, you need to designate a person responsible for:

1, leaflet distributors

During the activities of every day during the business hours of the activities of During the activity period, dm leaflets are distributed in the channel of activity flow every day during business hours, responsible for delivering the first-hand information of the activity to female consumers, with the following requirements: good image and temperament, neat dress, and equipped with the obvious sign of xxx.

2, raffle event managers:

To ensure that the raffle event is carried out in an orderly manner, it is necessary to designate a person to manage the raffle box, raffle tickets and prizes to avoid unnecessary disputes and affect the brand image.

3, the activities of the inspector:

During the implementation of the activities of the xxx region to send personnel to the activities of the inspection, such as the discovery of the operation of the dealers around some of the deviation from the behavior of the immediate adjustment to ensure that the synchronization of activities around.

XI, material production instructions

May Day activities required materials and media support are as follows:

① Venue support (more than 50 square meters)

② May Day posters

③ May Day x-exhibit

④ Banner

⑤ Hanging flags

⑥ Backplane spray painting

⑤ The first time I saw a new one, it was a new one, and it was a new one. Activity backboard spray painting

⑦ dm leaflet

⑧ Newspaper ads

⑨ TV subtitle ads

(11) A lucky draw box for storing personal information left by consumers.

(Note: the goods should be prepared three days in advance, one week in advance of the release of advertising, props spray-painting production should be done five days in advance. If necessary, dealers can add their own other ways, such as song and dance walk show program.)

May Day children's clothing store activity theme program 5

First, the purpose of the activity