What are the elements of logo design!

The elements of logo design are: name, pattern and color.

1 name

An excellent and perfect trademark should not only have beautiful and bright patterns, but also have a bright and resounding brand name. Brand name not only affects the future circulation and spread of goods in the market, but also determines the whole design process and effect of trademarks. If a trademark has a good name, it can give graphic designers more favorable factors and flexibility, and designers may be more creative. On the contrary, it will bring some difficulties and limitations, and it will also affect the expressive force of artistic images.

2. Mode

Country names, national flags, national emblems, military flags and medals, or the same or similar ones, cannot be used as trademark designs. Some special signs stipulated at home and abroad, such as the red "ten", civil aviation signs, railway road emblems, etc. , cannot be used as a trademark pattern. In addition, when using animal images as trademark patterns, we should pay attention to the preferences and taboos of different nationalities and countries for various animals.

Step 3 color

Color is one of the three basic elements of form (shape, color and quality). The commonly used colors of signs are three primary colors (red, yellow and blue), which are relatively pure and bright and easy to attract people's attention. Color is a basic subject that must be studied in industrial design. Color research involves physics, physiology, psychology, aesthetics, art theory and many other disciplines.

References:

Logo design should first consider and discuss several key points:

1, identifiability: the logo must have a unique personality, which is convenient for the public to know and remember and leave a good and deep impression. Relatively speaking, if Dalian's logo is similar to others' and looks familiar, it will definitely not leave an impression.

2. Creativity: The design is characterized by originality and novelty, as is Dalian logo. The original Dalian logo will leave a unique impression on the public and stand the test of time. Creativity can be created out of nothing, or it can be added to tradition and daily life to bring forth the new.

3, the times: Dalian logo can not be out of touch with the times, giving people an old and backward impression. The symbol of modern enterprise in Dalian should of course be modern and rich in historical tradition.

References:

Baidu encyclopedia-logo design