Why live broadcast? What are the benefits of live broadcast?

Because the live broadcast can quickly increase the number of fans, it can effectively drive the growth of fans. In addition, it can convey product information more comprehensively, create a group buying atmosphere through the gathered popularity, create user application scenarios, stimulate the potential demand of consumers in an interactive way, and enhance the stickiness of fans.

The specific benefits are as follows:

1, which can transmit commodity information more comprehensively.

Merchants are also constantly improving their ability to display commodity information, thus helping users to make decisions, and video has gradually become a very popular form. E-commerce live broadcast can also allow merchants to display product information in more dimensions.

2. You can create a group buying atmosphere by gathering popularity.

This not only improves the conversion rate of goods, but also creates an atmosphere of group buying, which is undoubtedly the most beneficial to the merchants and the goods they sell. The live broadcast room of the merchants will also be concerned and shared by more fans.

3. Be able to create user application scenarios.

Through e-commerce live broadcast, merchants can create different application scenarios in order to satisfy users' imagination. Merchants can also choose different accessories for different displays, so that users can better understand the products.

4. Stimulate the potential demand of consumers in an interactive way.

Although traditional e-commerce allows us to buy things we like without going out, it has greatly reduced the communication between people and lost the fun of shopping with friends. The arrival of e-commerce live broadcast meets our needs, and the social atmosphere it creates can also stimulate users' strong desire to buy products.

5. Enhance the stickiness of vermicelli

After we attract fans to pay attention to us, we need to interact with him. The purpose of interaction is to enhance stickiness, so live broadcast can play this role well, which can enhance the stickiness between our fans and enhance the interaction between us and our fans. The distance between us will get closer and closer, much stronger than those cold numbers.