Membership warehouse supermarket suddenly became a hot potato. Why do retail giants enter the market one after another?

This summer, many retail giants began to set foot in membership-based storage supermarkets, and many netizens were curious. What's the difference between this so-called membership warehouse supermarket and the traditional supermarket, which makes the old players on these tracks start to set foot in this field? What is its attraction? Why has it become a battleground for so many retail giants?

1. Different business models In recent years, due to the impact of the epidemic and the change of people's shopping methods, the performance of traditional hypermarkets and supermarkets has dropped significantly, and the number has also decreased significantly, which shows that these retail giants must transform and upgrade if they want to stay in the retail industry.

And this membership-based warehouse supermarket is actually a test of the transformation and upgrading now. The membership warehouse supermarket is different from the traditional hypermarket. Mainly through membership fees, the cost performance is relatively low. It advocates giving customers that sense of experience and difference. Pay more attention to service

Second, changes in operational logic According to relevant sources, we can understand that the operational logic of this membership warehouse supermarket is very different from that of traditional hypermarkets. He pays attention to a sense of differentiation and experience. Some of its characteristics are relatively high membership fees, large packaging and low gross profit, which is completely different from the traditional supermarket's profit-making method of earning the difference by buying and selling goods.

I believe that the involvement of this membership warehouse supermarket will greatly change people's consumption patterns and concepts in the future. Their profitability determines consumers' experience and service, and will occupy a higher proportion in the future market.

Second, how to emphasize differentiation and make consumers willing to pay higher membership fees requires brands to make great efforts to retain consumers' hearts and highlight differentiation. These are the main factors that affect members' repurchase. At the same time, the additional services of the membership system will also become the main battlefield of differentiation.