What are the traditional advertising platforms

Traditional advertising platforms mainly include newspaper media, magazines, radio, television, outdoor media and point of sale.

1, newspaper media, newspapers are undoubtedly the most numerous, most widespread and most influential media. Newspaper advertising is almost born with the creation of newspapers.

2, magazines are also a print advertising media, although compared with newspaper advertising, it is obviously the lack of timeliness, and limited coverage, but because of its exquisite printing, with a brilliant visual effect, it is loved by a particular audience.

3, radio, due to the development of science and technology, the emergence of new media, the broadcasting medium is facing more and more challenges and impact, however, the radio still has its superiority, only a full understanding of these characteristics, in order to capitalize on the strengths and avoid the shortcomings of this media to further explore the potential.

4, television is an audio-visual communication, people can see and hear with their own ears as in their own side of a variety of living things, which is the result of television audio-visual communication.

5, outdoor advertising media, all can be in the open air or public **** occasions through the advertisement form of expression at the same time to many consumers, can achieve the purpose of marketing goods can be called outdoor advertising media.

6, point-of-sale advertising, also known as POP advertising, including window displays, counters, shelf displays, stall displays, etc., but also includes on-site advertising at the sales location, as well as posters and posters in front of the premises.

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