Difference between New Media Market and Traditional Marketing

Traditional marketing new media marketing (advertising and public relations) pursues the so-called "coverage" (or Reach), that is, the circulation of newspapers and magazines, the viewing (listening) rate of TV broadcasts, and the traffic of websites. Loading advertisements or public relations articles on high coverage media can get more attention. I call this mode: the communication mode of rising and calling. This mode of communication is essentially a propaganda mode, and the communication path is basically one-way. The disadvantage is obvious: it is difficult to detect how the audience will react when they see the advertisement. On the one hand, advertising companies submitted a thick stack of media reports, which proved that advertisements were seen by many people. On the other hand, commercial companies decide whether advertising achieves its purpose by whether the sales volume increases in the short term. But to be fair, what is the relationship between a marketing behavior and short-term sales has not been answered so far. The marketing model based on new media is to change publicity into participation. New media marketing relies on the audience's extensive and in-depth information release in new media to make them participate in specific marketing activities. For example, using blogs to discuss topics: ask bloggers to discuss a topic, so as to expand the influence of the theme or brand that commercial companies want to promote. Generally speaking, new media marketing is a marketing promotion method that guides consumers psychologically on the basis of the concept appeal of specific products. Channels New media marketing channels, or platforms for new media marketing, mainly include but are not limited to: portals, search engines, Weibo, WeChat, SNS, blogs, podcasts, BBS, RSS, encyclopedia, mobile phones, mobile devices, APP, etc. New media marketing is not only through one of the above channels, but also needs multiple channels to integrate marketing. Even in the case of abundant marketing funds, it can be combined with traditional media marketing to form an all-round three-dimensional marketing.